Ezinsukwini ezimbalwa ezedlule, uhulumeni wase-Indonesia umemezele ukuthi uzonciphisa umkhawulo wokungakhokhi intela yokungenisa izimpahla ze-e-commerce kusuka ku-$ 75 kuya ku-$ 3 ukuze kuvinjelwe ukuthengwa kwemikhiqizo yangaphandle eshibhile, ngaleyo ndlela kuvikelwe amabhizinisi amancane asekhaya. Le nqubomgomo iqale ukusebenza kusukela izolo, okusho ukuthi abathengi base-Indonesia abathenga imikhiqizo yangaphandle ngamashaneli e-e-commerce kudingeka bakhokhe i-VAT, intela yemali engenayo yokungenisa kanye nentela yempahla evela ngaphezu kwamadola angu-3.

Ngokwalo mgomo, izinga lentela yokungenisa impahla, izicathulo kanye nezindwangu lihlukile kweminye imikhiqizo. Uhulumeni wase-Indonesia ubeke intela yokungenisa engu-15-20% emithwalweni, intela yokungenisa engu-25-30% ezicathulweni kanye nentela yokungenisa engu-15-25% ezindwangu, futhi lezi zintela zizoba ku-10% VAT kanye no-7.5% -10% wentela engenayo Ikhokhiswa ngesisekelo esiyisisekelo, okwenza inani eliphelele lentela ethengwayo likhushulwe kakhulu ngesikhathi.

Izinga lentela yokungenisa kweminye imikhiqizo likhokhiswa ku-17.5%, okuhlanganisa u-7.5% wentela yokungenisa, u-10% we-value-added tax kanye no-0% wentela engenayo. Ukwengeza, izincwadi neminye imikhiqizo ayikho ngaphansi kwentela evela kwamanye amazwe, futhi izincwadi ezingenisiwe azikhokhiswa intela ye-value-added kanye nentela engenayo.

Njengezwe elineqoqo leziqhingi njengesici esiyinhloko sokuma kwezwe, izindleko zezokuthutha e-Indonesia ziphakeme kakhulu eNingizimu-mpumalanga ye-Asia, zibalwa ku-26% we-GDP. Uma kuqhathaniswa, izinto ezisetshenziswayo emazweni angomakhelwane njengeVietnam, Malaysia, kanye neSingapore zibalelwa ngaphansi kuka-15% we-GDP, iChina inamaphesenti angu-15, kanti amazwe athuthukile eNtshonalanga Yurophu angakwazi ngisho nokuzuza u-8%.

Kodwa-ke, abanye abantu embonini baveze ukuthi ngaphandle komthelela omkhulu wale nqubomgomo, imakethe ye-e-commerce yase-Indonesia isaqukethe inani elikhulu lokukhula okufanele litholakale. “Imakethe yase-Indonesia inesidingo esikhulu sezimpahla ezingeniswa kwamanye amazwe ngenxa yenani labantu, ukungena kwi-inthanethi, amazinga emali engenayo ngomuntu ngamunye, nokuntuleka kwempahla yasekhaya. Ngakho-ke, ukukhokha izintela ezimpahleni ezingenisiwe kungase kuthinte isifiso sabathengi sokuthenga ngezinga elithile Nokho, isidingo sokuthenga emngceleni sisazoba namandla kakhulu. Imakethe yase-Indonesia isenawo amathuba. ”

Njengamanje, cishe amaphesenti angama-80 emakethe ye-e-commerce yase-Indonesia iphethwe inkundla ye-e-commerce ye-C2C. Abadlali abakhulu yiTokopedia, Bukalapak, Shopee, Lazada, BliBli, neJDID. Abadlali bakhiqize cishe amabhiliyoni ayi-7 kuya ku-8 wezigidigidi ze-GMV, usayizi we-oda wansuku zonke wawuyizigidi ezi-2 kuye kwezi-3, intengo yeyunithi yekhasimende yayingamadola ayi-10, futhi i-oda lomthengisi lalizungeze izigidi ezi-5.

Phakathi kwabo, amandla abadlali baseShayina awakwazi ukubukelwa phansi. I-Lazada, inkundla ye-e-commerce ewela umngcele eNingizimu-mpumalanga ye-Asia etholwe yi-Alibaba, ihlangabezane nezinga lokukhula elingaphezu kuka-200% iminyaka emibili ilandelana e-Indonesia, kanye nezinga lokukhula kwabasebenzisi elingaphezu kuka-150% iminyaka emibili ilandelana.

I-Shopee, etshalwe yi-Tencent, iphinde ithathe i-Indonesia njengemakethe yayo enkulu kunazo zonke. Kubikwa ukuthi isamba sevolumu ye-oda ye-Shopee Indonesia engxenyeni yesithathu ka-2019 ifinyelele kuma-oda ayizigidi ezingu-63.7, okulingana nesilinganiso sevolumu yoku-oda yansuku zonke yama-oda angu-700,000. Ngokombiko wakamuva weselula ovela ku-APP u-Annie, u-Shopee ukleliswe endaweni yesishiyagalolunye phakathi kwakho konke ukulanda kwe-APP e-Indonesia futhi ukleliswe kuqala kuzo zonke izinhlelo zokusebenza zokuthenga.

Eqinisweni, njengemakethe enkulu kunazo zonke eNingizimu-mpumalanga ye-Asia, ukungazinzi kwenqubomgomo yase-Indonesia bekulokhu kukhathaza kakhulu abathengisi. Phakathi neminyaka emibili edlule, uhulumeni wase-Indonesia uye walungisa ngokuphindaphindiwe izinqubomgomo zawo zentela. Kusukela ngoSepthemba 2018, i-Indonesia yanyusa izinga lentela yokungenisa izinhlobo ezingaphezu kuka-1,100 zezimpahla zabathengi ngokufika izikhathi ezine, isuka ku-2.5% -7.5% ngaleso sikhathi yaya ku-10%.

Ngakolunye uhlangothi, kunesidingo esinamandla semakethe, futhi ngakolunye uhlangothi, izinqubomgomo ziqiniswa ngokuqhubekayo. Ukuthuthukiswa kwe-e-commerce ewela umngcele emakethe yase-Indonesia kuseyinselele kakhulu esikhathini esizayo.