I kekahi mau lā i hala aku nei, ua hoʻolaha ke aupuni Indonesia e hōʻemi i ka paepae hoʻokuʻu ʻauhau no nā huahana e-commerce mai $ 75 a i $ 3 e hoʻopaʻa i ke kūʻai ʻana i nā huahana haʻahaʻa haʻahaʻa, no laila e pale ai i nā ʻoihana liʻiliʻi kūloko. Ua hoʻomaka ʻia kēia kulekele mai nehinei, ʻo ia ka mea e pono ai nā mea kūʻai aku o Indonesia e kūʻai aku i nā huahana haole ma o nā kaila e-commerce e uku i ka VAT, lawe mai i ka ʻauhau loaʻa a me nā dute ma mua o 3 kālā.

Wahi a ke kulekele, ʻokoʻa ka uku ʻauhau lawe mai no nā ukana, nā kāmaʻa a me nā lole lole mai nā huahana ʻē aʻe. Ua hoʻonoho ke aupuni Indonesia i 15-20% ʻauhau lawe mai ma luna o nā ukana, 25-30% ʻauhau hoʻokomo i nā kāmaʻa a me 15-25% ʻauhau lawe mai ma nā textiles, a ʻo kēia mau ʻauhau ma 10% VAT a me 7.5% -10% ʻauhau loaʻa.

ʻO ka uku ʻauhau lawe mai no nā huahana ʻē aʻe e kau ʻia ma 17.5%, ʻo ia ka 7.5% ʻauhau lawe mai, 10% ka ʻauhau hoʻohui waiwai a me ka 0% ʻauhau loaʻa. Eia kekahi, ʻaʻole pili nā puke a me nā huahana ʻē aʻe i nā dute lawe mai, a ua hoʻokuʻu ʻia nā puke i lawe ʻia mai ka ʻauhau hoʻohui waiwai a me ka ʻauhau loaʻa.

Ma ke ʻano he ʻāina me ka pae ʻāina ʻo ia ka hiʻohiʻona nui o ka ʻāina, ʻo ke kumukūʻai o ka logistic ma Indonesia ka mea kiʻekiʻe loa ma Asia Hikina Hema, ʻo ia ka 26% o GDP. I ka hoʻohālikelike ʻana, ʻo ka logistic ma nā ʻāina e pili ana e like me Vietnam, Malaysia, a me Singapore no ka liʻiliʻi ma mua o 15% o GDP, loaʻa iā Kina he 15%, a hiki i nā ʻāina hoʻomohala ma Western Europe ke loaʻa i ka 8%.

Eia naʻe, ua kuhikuhi kekahi poʻe o ka ʻoihana ʻoiai ʻo ka hopena nui o kēia kulekele, aia ka mākeke e-commerce Indonesia i ka nui o ka ulu ʻana e ʻike ʻia. "He koi nui ka mākeke Indonesia no nā waiwai i lawe ʻia mai ma muli o ka heluna kanaka, ka komo ʻana o ka pūnaewele, nā pae kālā per kapita, a me ka nele o nā waiwai o ka home.

I kēia manawa, ma kahi o 80% o ka mākeke e-commerce o Indonesia e hoʻomalu ʻia e ka C2C e-commerce platform. ʻO nā mea pāʻani nui ʻo Tokopedia, Bukalapak, Shopee, Lazada, BliBli, a me JDID. Hoʻopuka nā mea pāʻani ma kahi o 7 biliona a 8 biliona GMV, ʻo ka nui o ke kauoha i kēlā me kēia lā he 2 a 3 miliona, ʻo ke kumukūʻai o ka mea kūʻai aku he 10 kālā, a ʻo ke kauoha kālepa ma kahi o 5 miliona.

I waena o lākou, ʻaʻole hiki ke hoʻohaʻahaʻa ʻia ka mana o nā mea pāʻani Kina. ʻO Lazada, kahi kahua e-commerce ma waena o Asia Hikina Hema i loaʻa iā Alibaba, ua ʻike ʻo ia i ka piʻi ʻana ma luna o 200% no ʻelua mau makahiki ma Indonesia, a me ka piʻi ʻana o ka mea hoʻohana ma luna o 150% no ʻelua mau makahiki.

ʻO Shopee, ka mea i hoʻopukapuka ʻia e Tencent, ke manaʻo nei ʻo Indonesia ʻo kāna mākeke nui loa. Ua hōʻike ʻia ʻo ka nui o nā kauoha o Shopee Indonesia i ke kolu o ka hapaha o 2019 i hōʻea i 63.7 miliona mau kauoha, e like me ka awelika o kēlā me kēia lā kauoha o 700,000 mau kauoha. Wahi a ka hōʻike kelepona hou loa mai APP Annie, kū ʻo Shopee i ka ʻeiwa ma waena o nā hoʻoiho APP āpau ma Indonesia a ʻo ia ka mua ma waena o nā noi kūʻai āpau.

ʻO ka ʻoiaʻiʻo, ʻo ia ka mākeke nui loa ma Asia Hikina Hema, ʻo ka hoʻomau ʻana o ke kulekele ʻo Indonesia ka mea hopohopo nui loa no nā mea kūʻai aku. I nā makahiki ʻelua i hala iho nei, ua hoʻoponopono pinepine ke aupuni Indonesia i kāna mau kulekele kuʻuna. I ka hoʻomaka ʻana o Kepakemapa 2018, ua hoʻonui ʻo Indonesia i ka helu ʻauhau lawe mai ma mua o 1,100 mau ʻano mea kūʻai aku a hiki i ʻehā mau manawa, mai 2.5% -7.5% i kēlā manawa a hiki i ka 10%.

Ma kekahi ʻaoʻao, he koi ikaika ka mākeke, a ma ka ʻaoʻao ʻē aʻe, hoʻopaʻa mau ʻia nā kulekele. ʻO ka hoʻomohala ʻana i ka e-commerce e hoʻokuʻu aku i ka palena palena i ka mākeke Indonesia ke paʻakikī loa i ka wā e hiki mai ana.