Maalmo ka hor, dawladda Indonesia waxay ku dhawaaqday inay dhimayso heerka cashuur dhaafka badeecadaha e-commerce laga soo dejiyo $75 ilaa $3 si loo xaddido gadashada badeecadaha shisheeye ee jaban, si loo ilaaliyo ganacsiyada yaryar ee gudaha. Siyaasaddan ayaa dhaqan gashay tan iyo shalay, taas oo macnaheedu yahay in macaamiisha Indonesia ee iibsada alaabada ajnabiga ah ee ka ganacsiga e-commerce ay u baahan yihiin inay bixiyaan VAT, soo dejinta canshuurta dakhliga iyo canshuuraha kastamka in ka badan 3 dollars.

Sida siyaasaddu qabo, cashuurta la soo dejiyo ee shandadaha, kabaha iyo dunduba way ka duwan tahay badeecadaha kale. Dowlada Indonesia ayaa u dajisay 15-20% canshuurta soo dejinta shandadaha, 25-30% canshuurta kabaha iyo 15-25% canshuurta soo dejinta ee dharka, canshuurahaan ayaa noqon doona 10% VAT iyo 7.5% -10% canshuurta dakhliga Waxaa lagu qaadaa saldhig aasaasi ah, taasoo ka dhigaysa wadarta guud ee canshuuraha la soo dejinayo si aad ah loo bixiyo waqtiga.

Cashuurta soo dejinta ee badeecadaha kale waxa lagu qaadaa 17.5%, taas oo ka kooban 7.5% cashuurta soo dejinta, 10% cashuurta qiimaha lagu daro iyo 0% cashuurta dakhliga. Intaa waxa dheer, buugaagta iyo badeecadaha kale kuma xidhna cashuuraha la soo dejiyo, buugaagta la soo dejiyana waa laga dhaafay cashuurta qiimaha lagu daray iyo cashuurta dakhliga.

Sida waddan leh jasiiradaha sida muuqaalka ugu weyn ee juquraafi ahaan, qiimaha saadka ee Indonesia ayaa ah kan ugu sarreeya Koonfur-bari Aasiya, oo xisaabiya 26% GDP. Marka la barbardhigo, saadka wadamada deriska ah sida Vietnam, Malaysia, iyo Singapore waxay ka yihiin wax ka yar 15% GDP, Shiinaha ayaa leh 15%, wadamada horumaray ee Galbeedka Yurub xitaa waxay gaari karaan 8%.

Si kastaba ha noqotee, dadka qaar ee warshadaha ayaa tilmaamay in inkasta oo ay saameyn weyn ku leedahay siyaasaddan, suuqa e-commerce ee Indonesia ayaa weli ka kooban koror aad u badan oo la ogaanayo. "Suuqa Indooniisiya waxay leedahay baahi weyn oo loo qabo badeecadaha la soo dhoofiyo iyadoo ay ugu wacan tahay tirada dadka, gelitaanka internetka, heerka dakhliga qofkiiba, iyo la'aanta alaabta gudaha. Sidaa darteed, bixinta canshuuraha alaabta dibedda laga keeno waxay saameyn kartaa rabitaanka macaamiisha si ay u iibsadaan xad gaar ah Si kastaba ha ahaatee, baahida loo qabo wax iibsiga xudduudaha ayaa weli noqon doona mid xooggan. Suuqa Indonesia weli wuxuu leeyahay fursado. "

Waqtigan xaadirka ah, qiyaastii 80% suuqa ganacsiga e-commerce ee Indonesia ayaa waxaa u badan madal ganacsi e-commerce C2C. Ciyaartoyda ugu muhiimsan waa Tokopedia, Bukalapak, Shopee, Lazada, BliBli, iyo JDID. Ciyaartoyda ayaa soo saaray qiyaastii 7 bilyan ilaa 8 bilyan GMV, cabbirka dalabka maalinlaha ah wuxuu ahaa 2 ilaa 3 milyan, qiimaha cutubka macaamiisha wuxuu ahaa 10 doolar, dalabka baayacmushtarkuna wuxuu ahaa qiyaastii 5 milyan.

Waxaa ka mid ah, awoodda ciyaartoyda Shiinaha lama dhayalsan karo. Lazada, oo ah goob ganacsi e-commerce ah oo ka gudubta xudduudaha Koonfur-bari Aasiya oo ay heshay Alibaba, waxay la kulantay heerka kobaca in ka badan 200% laba sano oo isku xigta gudaha Indonesia, iyo heerka kobaca isticmaale ee in ka badan 150% laba sano oo isku xigta.

Shopee, oo ay maalgelisay Tencent, sidoo kale waxay u aragtaa Indonesia inay tahay suuqa ugu weyn. Waxaa la sheegay in wadarta dalabka ee Shopee Indonesia rubuci saddexaad ee 2019 uu gaadhay 63.7 milyan dalab, oo u dhiganta celceliska dalabka maalinlaha ah ee 700,000 dalab. Marka loo eego warbixintii ugu dambeysay ee mobilada ee APP Annie, Shopee ayaa kaalinta sagaalaad ka galay dhammaan APP-da la soo dejiyay ee Indonesia wuxuuna ka galay kaalinta koowaad dhammaan abka wax iibsiga.

Dhab ahaantii, sida suuqa ugu weyn ee Koonfur-bari Asia, siyaasadda Indonesia had iyo jeer waxay ahayd welwelka ugu weyn ee iibiyeyaasha. Labadii sano ee la soo dhaafay, dawladda Indonesia waxay si isdaba joog ah u hagaajisay siyaasaddeeda kastamka. Horraantii Sebtembar 2018, Indonesia waxay kordhisay heerka cashuurta soo dejinta in ka badan 1,100 nooc oo badeecadaha macaamiisha ah ilaa afar jeer, laga bilaabo 2.5% -7.5% wakhtigaas ilaa ugu badnaan 10%.

Dhinaca kale, waxaa jira baahi suuqa oo xooggan, dhinaca kalena, siyaasadaha si joogto ah ayaa loo adkeeyaa. Horumarinta ganacsiga e-commerce ee dhoofinta xudduudaha ee suuqa Indonesia ayaa weli ah mid aad u adag mustaqbalka.