Kwiintsuku ezimbalwa ezidlulileyo, urhulumente wase-Indonesia wabhengeza ukuba uya kunciphisa umda wokungahlawulisi irhafu yokungenisa impahla ye-e-commerce ukusuka kwi-75 yeedola ukuya kwi-3 yeedola ukunqanda ukuthengwa kweemveliso zangaphandle ezingabizi kakhulu, ngaloo ndlela ikhusela amashishini amancinci asekhaya. Lo mgaqo-nkqubo uqale ukusebenza ukususela izolo, oku kuthetha ukuba abathengi base-Indonesian abathenga iimveliso zangaphandle ngokusebenzisa iziteshi ze-e-commerce kufuneka bahlawule i-VAT, irhafu yengeniso yokungenisa kunye nemisebenzi ye-customs engaphezu kwe-3 yeedola.

Ngokomgaqo-nkqubo, izinga lerhafu yokungenisa impahla, izihlangu kunye nempahla yangaphandle yahlukile kwezinye iimveliso. Urhulumente wase-Indonesia ubeke i-15-20% yerhafu yokungenisa kwimithwalo, i-25-30% yerhafu yokungenisa izihlangu kunye ne-15-25% yerhafu yokungenisa kwiimpahla, kwaye ezi rhafu ziya kuba kwi-10% ye-VAT kunye ne-7.5% -10% yerhafu yengeniso Ihlawuliswa kwisiseko esisisiseko, esenza ukuba inani elipheleleyo leerhafu zokungenisa elizweni lihlawulwe kakhulu ngexesha.

Izinga lerhafu yokungenisa elizweni kwezinye iimveliso lirhafiswa kwi-17.5%, nto leyo ebandakanya i-7.5% yerhafu yokungenisa elizweni, i-10% yerhafu eyongeziweyo kunye ne-0% yerhafu yengeniso. Ukongeza, iincwadi kunye nezinye iimveliso azikho phantsi kwerhafu, kwaye iincwadi ezivela kumazwe angaphandle zikhululekile kwirhafu yexabiso elongezelelweyo kunye nerhafu yengeniso.

Njengelizwe elineziqithi njengeyona nto iphambili yejografi, ixabiso lezothutho e-Indonesia lelona liphezulu kwi-Asia-mpuma ye-Asia, libalelwa kwi-26% ye-GDP. Xa kuthelekiswa, amalungiselelo kumazwe angabamelwane anjengeVietnam, Malaysia, kunye neSingapore akhawunti engaphantsi kwe-15% ye-GDP, iChina ine-15%, kwaye amazwe aphuhlileyo eNtshona Yurophu anokufikelela kwi-8%.

Nangona kunjalo, abanye abantu kwishishini babonisa ukuba nangona impembelelo enkulu yalo mgaqo-nkqubo, imarike ye-e-commerce yase-Indonesia iqulethe inani elikhulu lokukhula eliza kufunyanwa. “Imakethi yase-Indonesia inemfuno enkulu yezinto ezisuka kumazwe angaphandle ngenxa yabemi, ukungena kwi-Intanethi, amanqanaba engeniso yomntu ngamnye, kunye nokunqongophala kwempahla yasekhaya. Ke ngoko, ukuhlawula irhafu kwimpahla ephuma kumazwe angaphandle kunokuchaphazela umnqweno wabathengi wokuthenga ukuya kuthi ga kwinqanaba elithile.

Okwangoku, malunga ne-80% yemarike ye-e-commerce yase-Indonesia ilawulwa liqonga le-e-commerce le-C2C. Abadlali abaphambili yiTokopedia, Bukalapak, Shopee, Lazada, BliBli, kunye neJDID. Abadlali bavelise malunga neebhiliyoni ezi-7 ukuya kwi-8 yezigidigidi ze-GMV, ubungakanani bomyalelo wemihla ngemihla yayiyi-2 ukuya kwi-3 yezigidi, ixabiso leyunithi yomthengi laliyi-dollar ezili-10, kwaye umyalelo womthengisi wawujikeleze i-5 yezigidi.

Phakathi kwabo, amandla abadlali baseTshayina awanakujongelwa phantsi. I-Lazada, iqonga le-e-commerce eliwela umda kuMzantsi-mpuma we-Asia elifunyenwe ngu-Alibaba, lifumene inqanaba lokukhula elingaphezulu kwe-200% iminyaka emibini ilandelelana e-Indonesia, kunye nenqanaba lokukhula komsebenzisi elingaphezulu kwe-150% iminyaka emibini ilandelelana.

I-Shopee, etyalwe yi-Tencent, ikwathatha i-Indonesia njengeyona ntengiso inkulu. Kuxelwe ukuba umthamo opheleleyo we-odolo yeShopee Indonesia kwikota yesithathu ka-2019 ufikelele kwi-63.7 yezigidi zeeodolo, okulingana nomndilili we-odolo yemihla ngemihla yee-odolo ezingama-700,000. Ngokwengxelo yeselula yamva nje evela kwi-APP u-Annie, uShopee ukwindawo yesithoba kuzo zonke izinto ezikhutshelweyo ze-APP e-Indonesia kwaye ukwinqanaba lokuqala kuzo zonke ii-apps zokuthenga.

Enyanisweni, njengeyona marike inkulu kuMzantsi-mpuma we-Asia, ukungazinzi komgaqo-nkqubo wase-Indonesia kuye kwaba yinkxalabo enkulu kubathengisi. Kule minyaka mibini idluleyo, urhulumente wase-Indonesia uye wayihlengahlengisa ngokuphindaphindiweyo imigaqo-nkqubo yakhe yokuthumela impahla. Ukususela ekuqaleni kukaSeptemba 2018, i-Indonesia inyuse izinga lerhafu yokungenisa ngaphezu kwe-1,100 yeentlobo zeempahla zabathengi ukuya kumaxesha amane, ukusuka kwi-2.5% -7.5% ngelo xesha ukuya kwi-10%.

Ngakolunye uhlangothi, kukho imfuno enamandla yemarike, kwaye kwelinye icala, imigaqo-nkqubo iyaqiniswa ngokuqhubekayo. Uphuhliso lwe-e-commerce ewela umda we-e-commerce kwimarike yase-Indonesia isengumngeni kakhulu kwixesha elizayo.