I-the united states

Isizini yokuthengisa yaseMelika yokuphela konyaka ivamise ukuqala ngaphambi nje kwe-Thanksgiving. Ngenxa yokuthi i-Thanksgiving 2019 iba ekupheleni kwenyanga (Novemba 28), inkathi yokuthenga kaKhisimusi iba mfushane ngezinsuku eziyisithupha kuno-2018, okuholela abathengisi ukuthi baqale ukwenza isaphulelo ngaphambi kwesikhathi esivamile. Kodwa kwakukhona nezibonakaliso zokuthi abathengi abaningi babethenga ngaphambi kwesikhathi phakathi kokwesaba ukuthi amanani azokhuphuka ngemva kukaDisemba 15, lapho i-US ibeka intela engu-15% kwezinye izinto ezingama-550 zaseShayina. Eqinisweni, ngokocwaningo olwenziwe yinhlangano kazwelonke yokudayisa (NRF), abathengi abangaphezu kwesigamu baqale ukuthenga ngamaholide ngesonto lokuqala likaNovemba.

Nakuba isimo sokuthenga nge-Thanksgiving singasafani nakuqala, sisengenye yezikhathi zokuthenga ezimatasa kakhulu kithi, njengoba i-Cyber ​​Monday manje isibonwa njengenye inani eliphakeme. I-Cyber ​​Monday, uMsombuluko olandela i-Thanksgiving, ilingana ne-inthanethi ye-Black Friday, ngokujwayelekile usuku olumatasa lwabathengisi. Eqinisweni, ngokusho kwedatha ye-Adobe Analytics' yabathengisi abangama-80 kwabayi-100 abakhulu be-inthanethi base-US, ukuthengiswa kweCyber ​​​​Monday kufinyelele irekhodi eliphakeme lama- $ 9.4 wezigidigidi ngo-2019, kwenyuke ngamaphesenti ayi-19.7 kusuka ngonyaka owedlule.

Sekukonke, i-Mastercard SpendingPulse ibike ukuthi ukuthengiswa kwe-inthanethi e-US kukhuphuke ngamaphesenti angu-18.8 ngaphambi kukaKhisimusi, okuhlanganisa amaphesenti angu-14.6 okuthengiswa okuphelele, irekhodi eliphezulu. Isikhondlakhondla se-E-commerce i-Amazon siphinde sathi sibone irekhodi labathengi ngesikhathi samaholide, siqinisekisa lo mkhuba. Ngenkathi umnotho wase-US ububonakala usesimweni esihle ngaphambi kukaKhisimusi, imininingwane ikhombise ukuthi ukuthengiswa kwezitolo zamaholide kukhuphuke ngamaphesenti angama-3.4 ngonyaka wezi-2019 kusukela ngonyaka owedlule, okuwukukhuphuka okuncane kusuka kumaphesenti angama-5.1 ngo-2018.

ENtshonalanga Yurophu

E-Europe, i-UK imvamisa iyona echitha imali enkulu ngo-Black Friday. Naphezu kokuphazamiseka nokungaqiniseki kwe-Brexit nokhetho lokuphela konyaka, abathengi basabonakala bejabulela ukuthenga ngamaholide. Ngokusho kwedatha eshicilelwe ikhadi le-Barclay, eliphethe ingxenye yesithathu yengqikithi yezindleko zabathengi base-UK, ukuthengiswa kukhuphuke ngamaphesenti angu-16.5 ngesikhathi sokuthengiswa kwe-Black Friday (November 25 solstice, Disemba 2). Ngaphezu kwalokho, ngokwezibalo ezishicilelwe yi-Springboard, inkampani yaseMilton Keynes ehlinzeka ngolwazi lwemakethe yokudayisa, ukwehla kwezinyawo emigwaqweni ephakeme e-UK kukhuphuke ngamaphesenti angu-3.1 kulo nyaka ngemva kokwehla okuqhubekayo eminyakeni yamuva, okuhlinzeka ngezindaba ezinhle ezingavamile kubathengisi bendabuko. Olunye uphawu lwempilo yemakethe, abathengi baseBrithani balinganiselwa ukuthi basebenzise irekhodi elingu-£1.4 billion ($1.8 billion) ku-inthanethi ngosuku lukaKhisimusi kuphela, ngokocwaningo olwenziwa yiCentre for Retail Research kanye namaVoucherCodes ase-London esaphulelo se-inthanethi.

E-Germany, imboni ye-Consumer Electronics kufanele kube yiyo ezuza kakhulu ekusetshenzisweni kwemali kwangaphambi kukaKhisimusi, ngesibikezelo se-GFU Consumer ne-Home Electronics esingu-euro 8.9 billion ($9.8 billion) yi-GFU Consumer and Home Electronics, inhlangano yohwebo ye-Consumer and Home Electronics. Kodwa-ke, ucwaningo olwenziwa yi-Handelsverband Deutschland (HDE), umfelandawonye wezokudayisa waseJalimane, lubonise ukuthi ukuthengiswa kwezitolo kwehlile njengoba uKhisimusi usondela. Ngenxa yalokho, ilindele ukuthi ukuthengiswa okuphelele ngoNovemba nangoDisemba kukhuphuke ngo-3% nje kunonyaka odlule.

Uma siphendukela eFrance, i-Fevad, okuyinhlangano yezwe yabahlinzeki be-e-commerce, ilinganisela ukuthi ukuthenga nge-inthanethi kokuphela konyaka, okuhlanganisa nalokho okuxhumene neBlack Friday, Cyber ​​Monday kanye noKhisimusi, kufanele kudlule ama-euro ayizigidi eziyizinkulungwane ezingama-20 (amaRandi ayizigidi eziyizinkulungwane ezingama-22.4), noma cishe amaphesenti angama-20 okuthengiswa kwezwe kwaminyaka yonke, kusuka ku-18.3 billion wama-euro (amaRandi ayizigidi eziyizinkulungwane ezingama-20.5)
Naphezu kwethemba, imibhikisho ephikisana nokuguqulwa kwezimpesheni ezweni lonke ngoDisemba 5 kanye nezinye iziyaluyalu eziqhubekayo emphakathini kungenzeka zinciphise ukusetshenziswa kwabathengi ngaphambi kweholide.

E-Asia

Ezwekazini laseShayina, umcimbi wokuthenga we-“double eleven”, manje osonyakeni we-11, usewumcimbi wokuthenga omkhulukazi owodwa onyakeni. Ukuthengisa kufinyelele irekhodi lama-yuan ayizigidi eziyizinkulungwane ezingama-268.4 (amaRandi ayizigidi eziyizinkulungwane ezingama-38.4) emahoreni angama-24 ngo-2019, kwenyuke ngamaphesenti angama-26 kusukela ngonyaka owedlule, kubike isiqhwaga esizinze e-Hangzhou. Umkhuba othi “thenga manje, ukhokhe ngokuhamba kwesikhathi” kulindeleke ukuthi ube nomthelela omkhulu nakakhulu ekuthengisweni kulo nyaka njengoba abathengi bekhula besebenzisa izinsizakalo zezikweletu ezikahle ezweni elikhulu, ikakhulukazi “i-flower bai” yezimali zezintuthwane ze-Alibaba kanye “ne-Sebastian” yezezimali ye-JD.

E-Japan, intela yokusetshenziswa inyusiwe isuka ku-8% yaya ku-10% ngo-Oct. 1, inyanga nje ngaphambi kokuthi kuqale isizini yokuthengisa yamaholide. Ukwenyuka kwentela okubambezeleke isikhathi eside kuzoshaya nakanjani ukuthengiswa kwezitolo, okwehle ngamaphesenti angu-14.4 ngo-Okthoba kusukela ngenyanga edlule, ukwehla okukhulu kakhulu kusukela ngo-2002. Ngesibonakaliso sokuthi umthelela wentela awukaqedwa, inhlangano yesitolo somnyango waseJapan ibike ukuthi ukuthengiswa kwesitolo somnyango kwehle ngamaphesenti angu-6 ngoNovemba kusukela ngonyaka odlule, ngemuva kokwehla kwamaphesenti angu-17,5 ngonyaka ngo-Okthoba. Ngaphezu kwalokho, isimo sezulu esifudumele eJapane siye sanciphisa isidingo sezingubo zasebusika.