United States

Nguva yekutengesa yeAmerica yekupedzisira-yegore inowanzotanga kutanga seKutenda. Nekuti Thanksgiving 2019 inowira pakupera kwemwedzi (Mbudzi 28), nguva yeKisimusi yekutenga ipfupi nemazuva matanhatu pane muna 2018, zvichiita kuti vatengesi vatange kudzikisa kusati kwamboitika. Asi paivawo nezviratidzo zvekuti vatengi vakawanda vakanga vachitenga nguva isati yasvika pakati pekutya kuti mitengo yaizokwira mushure meDec. 15, apo US yakaisa mutero we15% kune imwe 550 yeChina inotengeswa. Muchokwadi, maererano neongororo yakaitwa neNational Retail federation (NRF), inopfuura hafu yevatengi vakatanga kutenga mazororo muvhiki yekutanga yaNovember.

Kunyangwe mhepo yekutenga yekutenda isisiri sezvayanga iri, inoramba iri imwe yemwaka yakabatikana yekutenga matiri, neCyber ​​​​Monday ikozvino yaonekwa seimwe yepamusoro. Cyber ​​​​Muvhuro, Muvhuro mushure meKutenda, ndiyo yakaenzana pamhepo neBlack Friday, tsika izuva rakabatikana kune vatengesi. Sezvineiwo, maererano neAdobe Analytics 'transaction data yemakumi masere emazana emazana evatengesi vepamhepo vekuUS, kutengesa kweCyber ​​​​Monday kwakakwira rekodhi yemadhora mazana mapfumbamwe nemakumi mapfumbamwe emadhora muna 2019, yakakwira 19.7 muzana kubva gore rapfuura.

Pakazara, Mastercard SpendingPulse yakashuma kuti kutengesa kwepamhepo muUS kwakakwira 18.8 muzana mukumhanya kusvika Kisimusi, ichiverengera 14.6 muzana yekutengesa kwese, rekodhi yakakwirira. E-commerce hofori yeAmazon yakatiwo yakaona rekodhi nhamba yevatengi panguva yezororo, ichisimbisa maitiro. Nepo hupfumi hweUS hwaionekwa zvakanyanya sepakanaka pamberi peKisimusi, iyo data yakaratidza kutengeswa kwekutengesa kwezororo kwakakwira ne3.4 muzana muna 2019 kubva pagore rapfuura, kuwedzera kwakaderera kubva pa5.1 muzana muna 2018.

MuWestern Europe

MuEurope, iyo UK ndiyo inonyanya kushandisa mari paBlack Friday. Pasinei nekuvhiringidza uye kusava nechokwadi kweBrexit uye sarudzo yekupera kwegore, vatengi vachiri kuita sevari kunakidzwa nekutenga kwezororo. Zvinoenderana nedata rakaburitswa neBarclay kadhi, iro rinobata chikamu chetatu chese mari yevatengi vekuUK, kutengesa kwakakwira 16.5 muzana panguva yekutengesa kweBlack Friday (Mbudzi 25 solstice, Zvita 2). Pamusoro pezvo, maererano nenhamba dzakaburitswa neSpringboard, kambani yeMilton Keynes inopa ruzivo rwemusika wekutengesa, kudonha kwetsoka mumigwagwa mikuru kuUK kwakakwira 3.1 muzana gore rino mushure mekuderera kwakasimba mumakore achangopfuura, ichipa zvisingawanzo nhau dzakanaka kune vatengesi vechinyakare. Mune imwe chiratidzo chehutano hwemusika, vatengi vekuBritain vanofungidzirwa kuti vakashandisa rekodhi £ 1.4 bhiriyoni ($ 1.8 bhiriyoni) online pazuva reKisimusi chete, sekutsvagurudza kwakaitwa neCentre for Retail Research uye London-based online discount portal VoucherCodes.

MuGermany, indasitiri yeConsumer Electronics ndiyo inofanirwa kunge iri mubatsiri mukuru wekushandisa mari isati yasvika Kisimusi, ine maeuro 8.9 bhiriyoni ($9.8 bhiriyoni) yakafanotaurwa neGFU Consumer neHome Electronics, mubatanidzwa wevatengesi weVatengi neKumba Electronics. Zvakadaro, ongororo yakaitwa neHandelsverband Deutschland (HDE), iyo yeGerman retail federation, yakaratidza kuti kutengesa kwese kwekutengesa kwakadzikira sezvo Kisimusi yakaswedera. Nekuda kweizvozvo, inotarisira kutengesa kwese munaNovember naZvita kukwira chete 3% kubva pagore rapfuura.

Tichitendeukira kuFrance, Fevad, sangano revanopa e-commerce renyika, inofungidzira kuti kutenga kwepamhepo kwekupera kwegore, kusanganisira izvo zvakabatana neBlack Friday, Cyber ​​Monday neKisimusi, zvinofanirwa kudarika mabhiriyoni makumi maviri emadhora ($22.4 bhiriyoni), kana ingangoita makumi maviri muzana ekutengesa kwepagore kwenyika, kubva pamabhiriyoni gumi nemasere.
Zvisinei netarisiro, kuratidzira kunopesana nekuvandudzwa kwepenjeni munyika yose musi wa5 Zvita uye kumwe kuenderera mberi kwemhirizhonga munharaunda kunogona kudzikisira kushandisa kwevatengi zororo risati rasvika.

Asia

Munyika yeChina, mutambo wekutenga "double eleven", wave mugore rechigumi nerimwe, unoramba uri chiitiko chikuru chekutenga chegore. Kutengeswa kwakarova rekodhi 268.4 bhiriyoni yuan (madhora 38.4 bhiriyoni) mumaawa makumi maviri nemana muna 2019, kukwira 26 muzana kubva gore rapfuura, iyo Hangzhou-yakavakirwa e-commerce hofori yakashuma. Iyo "kutenga izvozvi, bhadhara gare gare" tsika inotarisirwa kuve nemhedzisiro yakakura pakutengesa gore rino sezvo vatengi vari kuwedzera kushandisa kiredhiti masevhisi kumahombekombe, kunyanya "ruva bai" yeAlibaba's ant financial uye "Sebastian" weJD finance.

MuJapan, mutero wekushandisa wakasimudzwa kubva pa8% kusvika pa10% musi waGumiguru 1, kwangosara mwedzi kuti mwaka wekutengesa zororo utange. Kuwedzerwa kwemutero kwakanonoka kwenguva refu kuchasvika pakutengesa kwekutengesa, iyo yakawira 14,4 muzana munaOctober kubva kumwedzi wapfuura, kudonha kukuru kubva 2002. Muchiratidzo chokuti kukanganiswa kwemutero hakuna kupera, sangano reJapan dhipatimendi rechitoro rakashuma dhipatimendi rekutengesa dhipatimendi rakawira 6 muzana munaNovember kubva gore rakapfuura, mushure mekuderera kwe17,5 muzana gore negore munaOctober. Mukuwedzera, mamiriro okunze anodziya muJapan akaderedza kudiwa kwezvipfeko zvechando.