Iunited States

Ixesha lokuthengisa lokuphela konyaka laseMelika lihlala liqala kwangoko nje ngoMbulelo. Ngenxa yokuba i-Thanksgiving 2019 iwela ekupheleni kwenyanga (ngoNovemba 28), ixesha lokuthenga iKrisimesi lifutshane leentsuku ezintandathu kune-2018, abathengisi baqala ukukhupha isaphulelo kwangaphambili kunesiqhelo. Kodwa kwakukho nemiqondiso yokuba abathengi abaninzi babethenga ngaphambi kwexesha phakathi koloyiko lokuba amaxabiso aya kunyuka emva kwe-Dec. 15, xa i-US ibeka ixabiso le-15% kwelinye i-550 yaseTshayina. Enyanisweni, ngokophando olwenziwa yi-National Retail federation (NRF), ngaphezu kwesiqingatha sabathengi baqala ukuthenga iiholide kwiveki yokuqala kaNovemba.

Nangona umoya wokuthenga i-Thanksgiving ungasafani nakuqala, uhlala ulelinye lawona maxesha okuthenga axakekileyo kuthi, kunye neCyber ​​​​Monday ngoku ibonwa njengenye incopho. I-Cyber ​​​​ngoMvulo, ngoMvulo emva koMbulelo, ilingana ne-intanethi ye-Black Friday, ngokwesiko lusuku oluxakekileyo lwabathengisi. Ngapha koko, ngokwe-Adobe Analytics 'idatha yentengiselwano ye-80 ye-100 yabathengisi abakhulu base-US abakwi-intanethi, intengiso ye-Cyber ​​​​ngoMvulo ifike kwirekhodi ephezulu ye-9.4 yeebhiliyoni zeedola ngo-2019, inyuke ngeepesenti ezili-19.7 ukusuka kunyaka ophelileyo.

Ngokubanzi, i-Mastercard SpendingPulse ibike ukuba ukuthengiswa kwe-intanethi e-US kwenyuka ipesenti ze-18.8 ekuqhubeni iKrisimesi, i-akhawunti ye-14.6 yeepesenti yeentengiso ezipheleleyo, irekhodi eliphezulu. Isigebenga se-E-commerce iAmazon ikwathe yabona inani lerekhodi labathengi ngexesha leholide, iqinisekisa imeko. Ngelixa uqoqosho lwase-US lwalubonwa ngokubanzi lukwimo entle phambi kweKrisimesi, idatha ibonise ukuba iintengiso zentengiso zeholide zenyuka ngeepesenti ezi-3.4 ngo-2019 ukusuka kunyaka ongaphambili, ukonyuka okuncinci ukusuka kwi-5.1 yeepesenti ngo-2018.

ENtshona Yurophu

EYurophu, i-UK ihlala iyeyona ichitha imali enkulu kuLwesihlanu oMnyama. Ngaphandle kokuphazamiseka kunye nokungaqiniseki kweBrexit kunye nonyulo lokuphela konyaka, abathengi basabonakala benandipha ukuthenga kweeholide. Ngokutsho kwedatha epapashwe yikhadi leBarclay, elijongene nesithathu senkcitho yabathengi base-UK, ukuthengiswa kwenyuka ngeepesenti ze-16.5 ngexesha lokuthengiswa kwe-Black Friday (ngoNovemba 25 solstice, ngoDisemba 2). Ukongeza, ngokutsho kwamanani apapashwe yi-Springboard, inkampani yaseMilton Keynes ebonelela ngolwazi lwemarike yokuthengisa, ukuhamba kweenyawo kwizitrato eziphakamileyo kulo lonke elase-UK kuye kwaphakama i-3.1 ekhulwini kulo nyaka emva kokuhla okuqhubekayo kwiminyaka yamuva nje, ukubonelela ngeendaba ezilungileyo ezinqabileyo kubathengisi bendabuko. Ngolunye uphawu lwempilo yemarike, abathengi baseBritane baqikelelwa ukuba bachithe irekhodi le-£ 1.4 yebhiliyoni (i-1.8 yeebhiliyoni zeedola) kwi-intanethi ngosuku lweKrisimesi kuphela, ngokophando olwenziwe liZiko loPhando loRhwebo kunye ne-London-based discount portal VoucherCodes.

EJamani, ishishini le-Consumer Electronics kufanele libe lelona lifumana uncedo kwinkcitho yaphambi kweKrisimesi, ngee-euro ezibhiliyoni ezisisi-8.9 (iibhiliyoni zeedola ezisisi-9.8) eqikelelwe yi-GFU Consumer kunye ne-Home Electronics, umbutho worhwebo kuMthengi kunye nee-Electronics zaseKhaya. Nangona kunjalo, uphando olwenziwa yi-Handelsverband Deutschland (HDE), i-German retail federation, ibonise ukuba ukuthengiswa kweevenkile kuye kwacotha njengoko iKrisimesi yayisondela. Ngenxa yoko, ilindele ukuba intengiso iyonke ngoNovemba nangoDisemba inyuke nje nge-3% ukusuka kunyaka ongaphambili.

Ukuguqukela eFransi, i-Fevad, umbutho welizwe lokuthengisa nge-e-commerce, uqikelela ukuba i-intanethi yokuphela konyaka yokuthenga, kubandakanywa nezo ziqhagamshelwe kuLwesihlanu omnyama, ngoMvulo we-Cyber ​​kunye neKrisimesi, kufuneka zidlule i-20 yeebhiliyoni zee-euro (iibhiliyoni ezingama-22.4 zeedola), okanye phantse iipesenti ezingama-20 zentengiso yelizwe yonyaka, ukusuka kwi-18.3 yeebhiliyoni zeedola (i-20.5 yeebhiliyoni zeedola) kunyaka ophelileyo.
Ngaphandle kwethemba, uqhanqalazo oluchasene nohlaziyo lomhlalaphantsi kwilizwe liphela nge-5 kaDisemba kunye nezinye izidubedube eziqhubekayo ekuhlaleni zinokuthi zinciphise inkcitho yabathengi ngaphambi kweholide.

EAsia

Kwilizwe lase China, umnyhadala we “double eleven” wokuthenga, ngoku ukunyaka we-11, uhlala ungowona msitho mkhulu wokuthenga enyakeni. Intengiso ifike kwirekhodi yeebhiliyoni ezingama-268.4 zeedola (iibhiliyoni ezingama-38.4 zeedola) kwiiyure ezingama-24 ngo-2019, inyuke ngeepesenti ezingama-26 ukusuka kunyaka ophelileyo, isigebenga esekwe e-Hangzhou saxela. Umkhwa "wokuthenga ngoku, hlawula kamva" kulindeleke ukuba ube nempembelelo enkulu ngakumbi kwiintengiso kulo nyaka njengoko abathengi besebenzisa iinkonzo zekhredithi ezifanelekileyo kwilizwe, ngakumbi "intyatyambo ye-bai" yemali yembovane ye-Alibaba kunye ne-"Sebastian" ye-JD finance.

EJapan, irhafu yokusetyenziswa yanyuswa ukusuka kwi-8% ukuya kwi-10% ngo-Oct. 1, inyanga nje ngaphambi kokuba ixesha lokuthengisa iholide liqale. Ukunyuka kwerhafu okulibaziseka ixesha elide kuya kubetha ngokuqinisekileyo kwiintengiso zentengiso, eziye zawa ngeepesenti ze-14.4 ngo-Oktobha ukusuka kwinyanga edlulileyo, ukuhla okukhulu kakhulu ukususela ngo-2002. Kwisibonakaliso sokuba impembelelo yerhafu ayizange ichithe, umbutho wesebe laseJapan wabika ukuba ukuthengiswa kweevenkile zesebe kwawa ngeepesenti ze-6 ngoNovemba ukususela kunyaka ngaphambili, emva kokuhla kwe-17.5 yepesenti ngonyaka ngo-Oktobha. Ukongezelela, imozulu efudumeleyo yaseJapan iye yanciphisa imfuno yempahla yasebusika.