United States

Nyengo yogulitsa kumapeto kwa chaka yaku America nthawi zambiri imayamba kuyambira pa Thanksgiving. Chifukwa Thanksgiving 2019 imagwa kumapeto kwa mwezi (November 28), nyengo yogula Khrisimasi ndi yofupika kwa masiku asanu ndi limodzi kuposa mu 2018, zomwe zimapangitsa ogulitsa kuti ayambe kuchotsera kale kuposa masiku onse. Koma panalinso zizindikiro zosonyeza kuti ogula ambiri akugula pasadakhale pakati pa mantha kuti mitengo idzakwera pambuyo pa Dec. 15, pamene US anaika 15% msonkho pa katundu wina wa 550 waku China. Ndipotu, malinga ndi kafukufuku wopangidwa ndi bungwe la National Retail Federation (NRF), oposa theka la ogula anayamba kugula tchuthi sabata yoyamba ya November.

Ngakhale kuti malo ogulira Thanksgiving sikulinso momwe amakhalira kale, ikadali imodzi mwanyengo zotanganidwa kwambiri zogula mwa ife, Cyber ​​​​Monday tsopano ikuwoneka ngati chiwongola dzanja china. Cyber ​​​​Lolemba, Lolemba pambuyo pa Thanksgiving, ndilofanana pa intaneti ndi Black Friday, mwachizolowezi tsiku lotanganidwa kwa ogulitsa. M'malo mwake, malinga ndi data ya Adobe Analytics ya 80 mwa ogulitsa 100 akulu kwambiri aku US pa intaneti, kugulitsa kwa Cyber ​​​​Lolemba kudakwera kwambiri $ 9.4 biliyoni mu 2019, kukwera ndi 19.7 peresenti kuyambira chaka chatha.

Ponseponse, Mastercard SpendingPulse inanena kuti malonda a pa intaneti ku US adakwera 18.8 peresenti pofika Khrisimasi, zomwe zimawerengera 14.6 peresenti ya malonda onse, mbiri yakale. Chimphona chachikulu cha E-commerce Amazon adatinso idawona ogula ambiri munthawi yatchuthi, kutsimikizira zomwe zikuchitika. Ngakhale chuma cha US chikuwoneka bwino kwambiri Khrisimasi isanachitike, ziwonetserozo zidawonetsa kuti kugulitsa kwathunthu kutchuthi kudakwera 3.4 peresenti mu 2019 kuyambira chaka cham'mbuyo, chiwonjezeko chochepa kuchokera pa 5.1 peresenti mu 2018.

Ku Western Europe

Ku Europe, UK nthawi zambiri ndiyomwe imawononga ndalama zambiri pa Black Friday. Ngakhale zododometsa ndi kusatsimikizika kwa Brexit ndi chisankho chakumapeto kwa chaka, ogula akuwoneka kuti akusangalala ndi kugula patchuthi. Malinga ndi zomwe zafalitsidwa ndi khadi la Barclay, lomwe limayang'anira gawo limodzi mwa magawo atatu a ndalama zonse za ogula ku UK, malonda adakwera 16.5 peresenti pa malonda a Black Friday (November 25 solstice, December 2). Kuphatikiza apo, malinga ndi ziwerengero zofalitsidwa ndi Springboard, kampani ya Milton Keynes yomwe imapereka chidziwitso chamsika wogulitsa, kutsika kwapansi pamisewu yayikulu kudutsa UK kwakwera 3.1 peresenti chaka chino pambuyo pakutsika kosatha m'zaka zaposachedwa, kupereka uthenga wabwino wosowa kwa ogulitsa azikhalidwe. Powonetsanso thanzi la msika, ogula aku Britain akuti adawononga ndalama zokwana $ 1.4 biliyoni ($ 1.8 biliyoni) pa intaneti patsiku la Khrisimasi lokha, malinga ndi kafukufuku wa Center for Retail Research ndi ma VoucherCodes aku London omwe ali pa intaneti.

Ku Germany, makampani a Consumer Electronics ayenera kukhala omwe amapindula kwambiri ndi ndalama zomwe zimagwiritsidwa ntchito pa Khrisimasi isanakwane, ndi zonenedweratu za euro 8.9 biliyoni ($9.8 biliyoni) ndi GFU Consumer and Home Electronics, bungwe lazamalonda la Consumer and Home Electronics. Komabe, kafukufuku wopangidwa ndi Handelsverband Deutschland (HDE), bungwe lazamalonda ku Germany, adawonetsa kuti kugulitsa konsekonse kudatsika pomwe Khrisimasi idayandikira. Zotsatira zake, ikuyembekeza kuti malonda onse mu Novembala ndi Disembala angokwera 3% kuchokera chaka chatha.

Potembenukira ku France, Fevad, bungwe la e-commerce ladzikolo, likuyerekeza kuti kugula kwapaintaneti kumapeto kwa chaka, kuphatikiza komwe kumalumikizidwa ndi Black Friday, Cyber ​​​​Lolemba ndi Khrisimasi, kuyenera kupitilira ma euro biliyoni 20 ($ 22.4 biliyoni), kapena pafupifupi 20 peresenti yazogulitsa pachaka, kuchokera pa 18.3 biliyoni ($ 20.5 biliyoni chaka chatha)
Ngakhale tili ndi chiyembekezo, ziwonetsero zotsutsana ndi kusintha kwa penshoni m'dziko lonselo pa Disembala 5 ndi zipolowe zina zomwe zikupitilirabe zitha kuchepetsa kuwononga ndalama kwa ogula tchuthi chisanachitike.

Asia

Ku China, chikondwerero cha "double eleven", chomwe chili mchaka cha 11, chikadali chochitika chachikulu kwambiri chaka chilichonse. Zogulitsa zidafika ma yuan biliyoni 268.4 ($ 38.4 biliyoni) m'maola 24 mu 2019, kukwera ndi 26 peresenti kuyambira chaka chatha, chimphona cha e-commerce cha Hangzhou chati. Chizoloŵezi cha "kugula tsopano, kulipira pambuyo pake" chikuyembekezeka kukhudza kwambiri malonda chaka chino pamene ogula akugwiritsa ntchito njira zothandizira ngongole kumtunda, makamaka "flower bai" ya ndalama za nyerere za Alibaba ndi "Sebastian" wa JD finance.

Ku Japan, msonkho wamtengo wapatali udakwezedwa kuchokera pa 8% mpaka 10% pa Oct. 1, patangotsala mwezi umodzi kuti nyengo yogulitsa tchuthi iyambe. Kuwonjezeka kwa msonkho komwe kunachedwa kwa nthawi yaitali kudzagunda malonda ogulitsa, omwe adagwa pa 14,4 peresenti mu October kuyambira mwezi wapitawo, kutsika kwakukulu kwambiri kuyambira 2002. Posonyeza kuti zotsatira za msonkho sizinathe, bungwe la sitolo ya ku Japan linanena kuti kugulitsa sitolo ya dipatimenti kunagwa 6 peresenti mu November kuyambira chaka chapitacho, pambuyo pa kuchepa kwa 17,5 peresenti chaka ndi chaka mu October. Komanso, nyengo yofunda ku Japan yachepetsa kufunika kwa zovala zachisanu.