United States

Nako ea thekiso ea ho qetela ea selemo ea Amerika hangata e qala ka nako ea Thanksgiving. Hobane Thanksgiving 2019 e oela qetellong ea khoeli (November 28), nako ea mabenkele ea Keresemese e khuts'oane ka matsatsi a ts'eletseng ho feta ka 2018, e leng se lebisang barekisi ho qala ho theola pele ho feta tloaelo. Empa ho ne ho boetse ho e-na le matšoao a hore bareki ba bangata ba ne ba reka pele ho nako har'a tšabo ea hore litheko li tla nyoloha ka mor'a Dec. 15, ha US e beha tefiso ea 15% ho tse ling tsa 550 tsa Chaena tse tsoang linaheng tse ling. Ha e le hantle, ho ea ka phuputso e entsoeng ke National Retail federation (NRF), bareki ba fetang halofo ba ile ba qala ho reka matsatsi a phomolo bekeng ea pele ea November.

Leha maemo a mabenkele a Thanksgiving a se a se a le joalo ka pele, e ntse e le e 'ngoe ea linako tsa ho reka tse maphathaphathe ka ho fetisisa ho rona, ha Cyber ​​​​Monday e se e nkoa e le tlhoro e 'ngoe. Cyber ​​Monday, Mantaha ka mor'a Thanksgiving, ke letsatsi le lekanang le Inthaneteng le Black Friday, ka tloaelo letsatsi le phathahaneng bakeng sa barekisi. Ebile, ho latela data ea transaction ea Adobe Analytics bakeng sa barekisi ba 80 ho ba 100 ba kholo ka ho fetisisa ba marang-rang ba US, thekiso ea Cyber ​​​​Monday e fihlile holimo ho $ 9.4 bilione ka 2019, ho fihlela liperesente tse 19.7 ho tloha selemong se fetileng.

Ka kakaretso, Mastercard SpendingPulse e tlaleha hore thekiso ea marang-rang ea US e ile ea phahama ka karolo ea 18.8 lekholong nakong ea Keresemese, e leng karolo ea 14.6 lekholong ea thekiso eohle, tlaleho e phahameng. Amazon e kholo ea khoebo ea E-commerce e boetse e boletse hore e bone palo e rekotiloeng ea bareki nakong ea matsatsi a phomolo, e tiisang mokhoa ona. Leha moruo oa Amerika o ne o bonoa hohle o le maemong a matle pele ho Keresemese, datha e bonts'itse thekiso ea thekiso ea matsatsi a phomolo e nyolohile ka liperesente tse 3.4 ka 2019 ho tloha selemong se fetileng, keketseho e nyane ho tloha ho liperesente tse 5.1 ka 2018.

Europe Bophirimela

Europe, UK hangata ke eona e sebelisang chelete e ngata ka Labohlano le Letšo. Ho sa tsotellehe litšitiso le ho se tsitse ha Brexit le likhetho tsa ho qetela ha selemo, bareki ba ntse ba bonahala ba thabela ho reka matsatsi a phomolo. Ho ea ka lintlha tse hatisitsoeng ke karete ea Barclay, e sebetsanang le karolo ea boraro ea tšebeliso ea chelete ea bareki UK, thekiso e ile ea phahama ka karolo ea 16.5 lekholong nakong ea thekiso ea Black Friday (November 25 solstice, December 2). Ho phaella moo, ho ea ka lipalo tse hatisitsoeng ke Springboard, feme ea Milton Keynes e fanang ka boitsebiso ba 'maraka oa mabenkele, ho theoha ha maoto literateng tse phahameng ho pholletsa le UK ho nyolohile ka karolo ea 3.1 lekholong selemong sena ka mor'a ho fokotseha ho tsitsitseng lilemong tsa morao tjena, ho fana ka litaba tse monate tse sa tloaelehang bakeng sa barekisi ba setso. Pontšong e 'ngoe ea bophelo bo botle ba' maraka, bareki ba Borithane ba hakanngoa hore ba sebelisitse rekoto ea $ 1.4 bilione ($ 1.8 billion) inthaneteng ka letsatsi la Keresemese feela, ho latela lipatlisiso tse entsoeng ke Setsi sa Patlisiso ea Retail le Li-VoucherCodes tsa marang-rang tse thehiloeng London.

Naheng ea Jeremane, indasteri ea Consumer Electronics e lokela ho ba eona mojalefa ea ka sehloohong oa tšebeliso ea chelete pele ho Keresemese, ka tebello ea esale pele ea li-euro tse libilione tse 8.9 (liranta tse libilione tse 9.8) ke GFU Consumer and Home Electronics, e leng mokhatlo oa khoebo oa Consumer and Home Electronics. Leha ho le joalo, phuputso e entsoeng ke Handelsverband Deutschland (HDE), mokhatlo oa Jeremane oa mabenkele, e bontšitse hore thekiso ea mabenkele e theohile ha Keresemese e atamela. Ka lebaka leo, e lebeletse hore thekiso e akaretsang ka November le December e nyolohe feela ka 3% ho tloha selemong se fetileng.

Ha re fetohela Fora, Fevad, mokhatlo oa naha oa barekisi ba e-commerce, o hakanya hore mabenkele a marang-rang a pheletso ea selemo, ho kenyeletsoa le a amanang le Black Friday, Cyber ​​​​Monday le Keresemese, a lokela ho feta li-euro tse limilione tse likete tse 20 (liranta tse limilione tse likete tse 22.4), kapa hoo e ka bang liperesente tse 20 tsa thekiso ea naha ea selemo le selemo, ho tloha ho li-euro tse limilione tse likete tse 18.3 (liranta tse limilione tse likete tse 20.5).
Leha ho na le tšepo, boipelaetso khahlanong le phetoho ea penshene naheng ka bophara ka la 5 Tšitoe le merusu e meng e tsoelang pele ea sechaba e kanna ea fokotsa tšebeliso ea chelete pele ho matsatsi a phomolo.

Asia

Naheng ea China, mokete oa mabenkele oa "double eleven", oo hona joale o leng selemong sa bo-11, e ntse e le ketsahalo e kholo ka ho fetisisa ea selemo ea ho reka. Lithekiso li fihletse rekoto ea li-yuan tse libilione tse 268.4 (liranta tse limilione tse likete tse 38.4) ka lihora tse 24 ka 2019, ho nyoloha ka liperesente tse 26 ho tloha selemong se fetileng, ho tlaleha senatla sa e-commerce sa Hangzhou. Tloaelo ea "reka hona joale, u lefe hamorao" e lebelletsoe ho ba le tšusumetso e kholo le ho feta thekisong selemong sena ha bareki ba ntse ba sebelisa litšebeletso tse bonolo tsa mekoloto naheng e kholo, haholo "flower bai" ea Alibaba's ant financial le "Sebastian" ea JD finance.

Japane, lekhetho la tšebeliso le nyollotsoe ho tloha ho 8% ho isa ho 10% ka Oct. 1, khoeli feela pele nako ea thekiso ea matsatsi a phomolo e qala. Keketseho ea lekhetho e liehang nako e telele e tla otla ka mokhoa o ke keng oa qojoa oa thekiso ea mabenkele, e theohileng liphesente tse 14,4 ka October ho tloha khoeling e fetileng, e leng ho theoha ho hoholo ho tloha 2002. Ka pontšo ea hore phello ea lekhetho ha e e-s'o ka e fela, mokhatlo oa lefapha la lebenkele la Japane o tlalehile hore thekiso ea mabenkele a lefapha e ile ea theoha karolo ea 6 lekholong ka November ho tloha selemo pele ho moo, ka mor'a ho fokotseha ha karolo ea 17,5 lekholong selemo le selemo ka October. Ho phaella moo, boemo ba leholimo bo futhumetseng Japane bo fokolitse tlhokahalo ea liaparo tsa mariha.