Maraykanka

Xiliga iibka dhamaadka sanadka ee Ameerika wuxuu caadiyan bilaabmaa horaanta Thanksgiving. Sababtoo ah Thanksgiving 2019 wuxuu dhacayaa dhamaadka bisha (Noofambar 28), xilliga wax iibsiga Christmas-ka waa lix maalmood ka gaaban kan 2018, taasoo u horseedaysa tafaariiqda inay bilaabaan qiimo dhimis ka hor inta aan caadiga ahayn. Laakiin sidoo kale waxaa jiray calaamado muujinaya in macaamiil badan ay wax iibsanayeen xilli hore iyadoo laga cabsi qabo in qiimuhu kordho wixii ka dambeeya 15-kii December, markaasoo Mareykanku uu canshuur 15% ah ku soo rogay 550 kale oo Shiinees ah. Dhab ahaantii, marka loo eego sahan ay sameeyeen xiriirka tafaariiqda qaranka (NRF), in ka badan kala badh macaamiisha ayaa bilaabay wax iibsiga fasaxa usbuuca ugu horreeya ee Noofembar.

Inkasta oo jawiga wax iibsiga Thanksgiving aanu hadda ahayn sidii hore, haddana waa mid ka mid ah xilliyada wax iibsiga ee ugu mashquulka badan gudahayaga, iyadoo Cyber ​​​​Isniinta hadda loo arko inay tahay mid kale. Cyber ​​​​Isniinta, Isniinta ka dambeysa Thanksgiving, waa online u dhiganta Jimcaha Madoow, dhaqan ahaan maalin mashquul ah oo tafaariiqda. Dhab ahaantii, marka loo eego xogta macaamilka Adobe Analytics ee 80 ka mid ah 100ka tafaariiqle ee ugu waaweyn Mareykanka, iibka Cyber ​​​​Isniinta wuxuu gaaray rikoor sare oo ah $9.4 bilyan sanadka 2019, taasoo ka sarreysa 19.7 boqolkiiba sannadkii hore.

Guud ahaan, Mastercard SpendingPulse ayaa sheegay in iibka online-ka ah ee Maraykanka uu kor u kacay 18.8 boqolkiiba inta lagu guda jiro Christmas-ka, xisaabinta boqolkiiba 14.6 wadarta iibka, rikoor sare. Shirkadda weyn ee e-commerce Amazon ayaa sidoo kale sheegtay inay aragtay tiro rikoor ah oo iibsadayaasha ah inta lagu jiro xilliga fasaxa, taasoo xaqiijinaysa isbeddelka. In kasta oo dhaqaalaha Mareykanka si weyn loogu arkay qaab wanaagsan ka hor Christmas-ka, xogta ayaa muujisay wadarta iibka tafaariiqda fasaxa ayaa kor u kacay 3.4 boqolkiiba 2019 sanad ka hor, koror yar oo ka yimid 5.1 boqolkiiba 2018.

Galbeedka Yurub

Yurub dhexdeeda, Boqortooyada Midowday (UK) ayaa inta badan ah kharashka ugu badan ee Jimcaha Madoow. In kasta oo ay jiraan carqalado iyo hubanti la'aan Brexit iyo doorashada dhamaadka sanadka, macaamiishu waxay wali u muuqdaan inay ku raaxaysanayaan dukaamaysiga fasaxa. Sida laga soo xigtay xogta uu daabacay kaarka Barclay, kaas oo maamula saddex meelood meel wadarta kharashka macaamiisha UK, iibku wuxuu kor u kacay 16.5 boqolkiiba inta lagu jiro iibka Jimcaha Madoow (Noofambar 25 solstice, Disembar 2). Intaa waxaa dheer, sida laga soo xigtay tirooyinka ay daabacday Springboard, shirkad Milton Keynes ah oo bixisa macluumaadka suuqa tafaariiqda, cagaha waddooyinka dhaadheer ee UK ayaa kor u kacay 3.1 boqolkiiba sanadkan ka dib hoos u dhac joogto ah sannadihii la soo dhaafay, oo siinaya war naadir ah oo ku saabsan tafaariiqda dhaqanka. Calaamado dheeri ah oo ku saabsan caafimaadka suuqa, dukaamaystayaashii Ingiriiska ayaa lagu qiyaasay inay ku qarash gareeyeen rikoor dhan £1.4 bilyan ($1.8 bilyan) maalinta Kirismaska ​​​​oo keliya, sida lagu sheegay cilmi baaris ay sameysay Xarunta Cilmi-baarista Tafaariiqda iyo Xariirka qiimo dhimista ee fadhigiisu yahay London VoucherCodes.

Jarmalka, warshadaha Macaamiisha Elektaroonigga ah waa inay noqdaan ka-faa'iideystayaasha ugu weyn ee kharashka kirismaska ​​ka hor, oo leh euro 8.9 bilyan ($ 9.8) oo ay saadaaliyeen Macaamilka GFU iyo Elektrooniga Guriga, urur ganacsi oo loogu talagalay macaamiisha iyo elektiroonigga guriga. Si kastaba ha ahaatee, sahan ay samaysay Handelsverband Deutschland (HDE), xiriirka tafaariiqda ee Jarmalka, ayaa muujisay in iibka tafaariiqda guud uu hoos u dhacay markii Christmas-ka soo dhawaaday. Natiijo ahaan, waxay rajaynaysaa iibka guud ee Noofambar iyo Disembar inuu kordho 3% kaliya sanad ka hor.

U leexashada Faransiiska, Fevad, ururka alaab-qeybiyeyaasha e-commerce ee dalka, ayaa ku qiyaasaya in wax iibsiga online-ka sanadka-dhamaadka ah, oo ay ku jiraan kuwa ku xiran Black Friday, Cyber ​​​​Isniinta iyo Christmas-ka, ay tahay in ay dhaafaan 20 bilyan oo Yuuro ($22.4 bilyan), ama ku dhawaad ​​20 boqolkiiba iibka sannadlaha ah ee dalka, laga soo bilaabo 18.3 bilyan euro ($ 20.5 bilyan) sannadkii hore.
Inkastoo rajada laga qabo, mudaaharaadyada looga soo horjeedo dib-u-habaynta hawlgabka ee dalka oo dhan 5-ta Diisambar iyo qalalaasaha kale ee bulshada ee sii socda waxay u badan tahay inay hoos u dhigaan kharashka macaamiisha ka hor fasaxa.

Aasiya

Dhul weynaha Shiinaha, dabbaaldegyada wax iibsiga "double kow iyo toban", hadda sannadkii 11aad, ayaa weli ah dhacdadii wax iibsiga ee ugu weyn sannadka. Iibka ayaa ku dhacay rikoor 268.4 bilyan yuan ($38.4 bilyan) 24 saacadood gudahood 2019, taasoo ka dhigan 26 boqolkiiba sannadkii hore, shirkadda weyn ee e-commerce ee fadhigeedu yahay Hangzhou ayaa werisay. Caadada "iibso hadda, lacag dambe" ayaa la filayaa in ay saameyn weyn ku yeelato iibka sanadkan iyada oo macaamiishu ay si sii kordheysa u isticmaalayaan adeegyada deynta ku haboon ee dhul weynaha, gaar ahaan "flower bai" ee dhaqaalaha quraanjada Alibaba iyo "Sebastian" ee maaliyadda JD.

Japan, canshuurta isticmaalka ayaa laga soo qaaday 8% ilaa 10% Oktoobar 1, kaliya bil ka hor inta aan la bilaabin xilliga iibka fasaxa. Kordhinta canshuurta muddada dheer ayaa si lama filaan ah u garaaci doonta iibka tafaariiqda, kaas oo hoos u dhacay 14.4 bishii Oktoobar bishii hore, hoos u dhaca ugu weyn tan iyo 2002. Calaamad muujinaysa in saameynta canshuurtu aysan kala go'in, ururka dukaamada waaxda Japan ayaa sheegay in iibka dukaamada waaxdu hoos u dhacay 6 boqolkiiba bishii Nofembar laga soo bilaabo sannad ka hor, ka dib markii 17.5 boqolkiiba hoos u dhac sanadeedkii bishii Oktoobar. Intaa waxaa dheer, cimilada kulul ee Japan ayaa hoos u dhigtay baahida loo qabo dharka jiilaalka.