Kroger, mutengesi anozivikanwa wegirosari wekuAmerica, nguva pfupi yadarika akaburitsa gwaro rezvemari rechipiri, mari uye kutengesa zvaive nani pane zvaitarisirwa, iyo novel coronavirus pneumonia yakakonzera kubuda kwezera idzva kuita kuti vatengi vagare pamba nguva zhinji, iyo kambani. yakavandudzawo mafambiro ayo ekuita kwegore rino.

Mari inowanikwa mukota yechipiri yakasvika madhora mazana masere nemakumi mapfumbamwe nepfumbamwe, kana $1.03 pachikamu, kubva pamadhora mazana maviri nemakumi mapfumbamwe nenomwe, kana madhora mazana maviri nemakumi matatu nenomwe, panguva imwe cheteyo gore rapfuura.Mihoro yakagadziridzwa pachikamu chimwe chete yaive 0.73 cents, ichipfuura zviri nyore zvinotarisirwa nevanoongorora zvemadhora 0.54.

Kutengeswa muchikamu chechipiri kwakakwira kusvika pamadhora 30.49 bhiriyoni kubva pamadhora 28.17 bhiriyoni gore rapfuura, zvirinani pane fungidziro yeWall Street ye29.97 bhiriyoni.Rodney McMullen, mukuru weKroger, akati mukutaura kune vanoongorora, Kroger's private brand category iri kufambisa kutengesa kwese uye kuchipa mukana wekukwikwidza.

Kutengeswa kwekusarudzwa kwega, kambani yepamusoro-yekupedzisira chitoro brand, yakakura 17% mukota.Kutengeswa kwechokwadi kwakapfava kwakawedzera ne20 muzana, uye zvigadzirwa zvemapepa ezvitoro zvakawedzera ne50 muzana.

Digital kutengesa kunopfuura katatu kusvika ku127%.Kutengeswa kwakafanana pasina mafuta kwakawedzera ne14.6%, zvakare kudarika zvinotarisirwa.Nhasi, Kroger ine nzvimbo dzinopfuura 2400 dzekutengesa girosari uye 2100 nzvimbo dzekutora mumatavi ayo, inokwezva 98% yevatengi munzvimbo yayo yemusika kuburikidza nezvitoro zvemuviri uye nzira dzedhijitari.

"Novel coronavirus pneumonia ndiyo yekutanga kukoshesa kuvashandi vedu nevatengi.Ticharamba tichishanda nesimba kuti tisangane nezvimhingamipinyi sezvo pneumonia itsva ichienderera mberi, ”akadaro Mike Mullen.

“Vatengi ndivo vari pakati pezvatinoita, saka tiri kuwedzera musika wedu.Bhizinesi rakasimba redhijitari raKroger chinhu chakakosha mukukura uku, sezvo mari yekuwedzera dhijitari ecosystem yedu inoenderana nevatengi.Mhedzisiro yedu inoramba ichiratidza kuti Kroger imhando yakavimbika uye kuti vatengi vedu vanosarudza kutenga nesu nekuti vanokoshesa kunaka, kutsva, kurerukirwa uye zvigadzirwa zvedhijitari zvatinopa.“

Vachitaura nevaongorori, huwandu hwehuwandu hwehutachiona hwehutachiona hwekambani "hwakaderera zvakanyanya pane chiitiko chenharaunda yatinoshanda," akadaro McMullen.Akawedzera kuti: "novel coronavirus pneumonia yakavhurwa kwatiri munguva nyowani yemabayo uye tadzidza zvakawanda uye ticharamba tichidzidza."

Zvinonzwisiswa kuti Kroger yakabvumidza chirongwa chitsva chemadhora bhiriyoni chekutenga kutsiva mvumo yapfuura.Kwegore rose, Kroger anotarisira kuti kutengesa kwakafanana kusingabatanidzi mafuta kukura neanopfuura 13%, nemari inowanikwa pamugove inotarisirwa kuva pakati pe $ 3.20 ne $ 3.30.Kufungidzira kweWall Street kwakafanana, nekutengesa kwakakwira 9.7% uye mihoro pachikamu che $2.92.

Mune ramangwana, muenzaniso wezvemari weKroger unotungamirirwa kwete chete nezvitoro zvekutengesa, mafuta uye hutano uye mabhizimisi ehutano, asiwo nekukura kwepurofiti mune mamwe mabhizimisi ayo.

Kroger's financial strategy ndeyekuenderera mberi kuwedzera simba rakasimba rekusununguka kwemari rinobudiswa nebhizimisi uye kuitumira nenzira yakarongeka kufambisa kukura kwakasimba kwenguva refu nekucherechedza mapurogiramu ekudzoka kwepamusoro anotsigira mazano ayo.

Panguva imwecheteyo, Kroger icharamba ichigovera mari yekufambisa kukura kwekutengesa muzvitoro uye zvigadzirwa zvedhijitari, kuvandudza chibereko, uye kuvaka isina musono dijitari ecosystem uye cheni yekugovera.

Pamusoro pezvo, Kroger yakazvipira kuchengetedza chikwereti chemumbure mune yakagadziridzwa EBITDA renji ye2.30 kusvika 2.50 kuchengetedza yazvino yekudyara giredhi kiredhiti yechikwereti.

Iyo kambani inotarisira kuenderera mberi nekuwedzera migove nekufamba kwenguva kuratidza chivimbo chayo mukubuda kwemari yemahara uye kuenderera mberi nekudzorera mari yakawandisa kune vanoisa mari kuburikidza nekutenga kwekugovana.

Kroger inotarisira kuti muenzaniso wayo uunze migumisiro yekushanda iri nani nekufamba kwenguva, ramba uchichengetedza kuyerera kwemari kwakasimba, uye kushandura mukudzoka kwakasimba uye kunokwezva vagovani vese pamusoro penguva refu ye8% kusvika 11%.

Vakwikwidzi vakuru vaKroger vanosanganisira Costco, chinangwa uye Wal Mart.Heino kuenzanisa kwechitoro chavo: