NgoDisemba 19, ngokombiko wokukhushulwa kosuku lokuzalwa lwe-12.12 okhishwe ngabakwaShopee, inkundla ye-e-commerce yaseNingizimu-mpumalanga ye-Asia, ngoDisemba 12, imikhiqizo eyizigidi ezingama-80 yathengiswa endaweni yonke, nokubukwa okungaphezu kwezigidi ezingama-80 emahoreni angama-24, futhi ivolumu ye-oda labathengisi abanqamula emngceleni ikhuphuke yaba izikhathi eziyi-10 zosuku olujwayelekile. Phakathi kwezimpahla ezishisayo ezinqamula umngcele, izinto zikagesi zasendlini ezingu-3 C, izimonyo nokunakekelwa kwesikhumba, izesekeli zemfashini, izinto ezigqokwa abesifazane nempahla yasendlini zithatha ezinhlanu eziphezulu. Ngesikhathi esifanayo, ngokukhula kwabathengi besilisa, ukuthengiswa kwezingubo zamadoda, izingxenye zezimoto nezinye izigaba zezimpahla nazo zenze intuthuko.

Kuphromoshini yosuku lokuzalwa lwango-12.12 ye-Shopee, isigaba sezinto zikagesi zasekhaya ezingu-3 C siphinde saba yisigaba esishisayo esiwela umngcele. I-Xiaomi, i-brand yaseShayina, iwine isicoco sohlobo lomakhalekhukhwini oluthengiswa kakhulu e-Southeast Asia, futhi ukuthengiswa kwezinhlobo ezingu-3 C i-Hoco ne-Topk kunyukile. Ngaphezu kwalokho, izigaba eziqinile eziwela umngcele ezifana nokunakekelwa kwesikhumba sobuhle, izesekeli zemfashini, okokugqoka kwabesifazane nempahla yasendlini kusephakathi kwezigaba ezinhlanu ezihamba phambili ezidayiswayo. I-Sace lady, i-brand yobuhle, izuze ukukhula kwevolumu eyodwa izikhathi ezicishe zibe ngu-200 uma iqhathaniswa nesikhathi esifanayo ngonyaka odlule endaweni eyodwa, futhi iwine isihloko somkhiqizo wobuhle esidume kakhulu e-Philippines. Ngesikhathi esifanayo, izinhlobo zobuhle o.two.o. kanye neLamuseland nabo bangene ohlwini lwemikhiqizo yobuhle eNingizimu-mpumalanga ye-Asia.

I-12.12 ngesikhathi sokuphromotha, ivolumu yokuthengisa yezingubo zabesilisa zakwaShopee yenyuke yafinyelela izikhathi eziyisi-9 kuvolumu eyodwa yansuku zonke, futhi umthamo wokuthengisa owela umngcele wemikhiqizo yezingxenye zezimoto ethandwa ngabathengi besilisa nawo ufinyelele phezulu okusha, ngevolumu eyodwa esondele izikhathi eziyi-9 zevolumu eyodwa yansuku zonke. Phakathi kwabo, u-Bostanten, uhlobo lwesikhwama sabesilisa, ubambe iqhaza ekunyusweni kosuku lokuzalwa lukaShopee lweminyaka engu-12.12 okokuqala ngqa kulo nyaka, futhi wangenela amabhrendi ayi-10 ahamba phambili athengisa emngceleni.

Ngesikhathi sokukhushulwa kosuku lokuzalwa, amafoni omakhalekhukhwini, izinto zikagesi, izesekeli zemoto kanye neminye imikhiqizo eyodwa ephezulu ivele ohlwini lokuthengisa okushisayo okuwela umngcele, phakathi kwawo, ithoyizi i-Mideer brand izuze izikhathi ezingu-14 zokukhula kwevolumu eyodwa ngosizo lokukhushulwa kosuku lokuzalwa lwe-12.12. Ebhekene nesidingo esikhulayo sokuthenga sokuthenga sabathengi baseNingizimu-mpumalanga ye-Asia, uShopee uvule izindawo zokugcina izimpahla phesheya kwezilwandle, iziteshi zezimpahla ezisindayo kanye nezinsiza ezinkulu zokuthutha ngaphesheya komngcele ukusiza abathengisi ukuthutha izinhlobo eziningi zemikhiqizo ewela umngcele ukuya olwandle ngenani elisebenzayo.

Njengoba i-Southeast Asia ingena enkathini yokuthenga ukuzijabulisa, abathengi bamagange ukuthola ulwazi lokuthenga olucebile. Ngaphambilini, u-Shopee wethule isevisi yommeleli ye-KOL yobungcweti ngaphesheya komngcele, engahlaziya izici zomkhiqizo kanye nemikhuba yokuthenga yezithameli ezihambisanayo, futhi ituse abantu abafanelekayo bokusakaza bukhoma bomkhiqizo. Ngesikhathi sokuphromotha, ivolumu eyodwa yamabhrendi awela umngcele i-Focalure ne-Giordano ngesikhathi sokusakazwa bukhoma ifinyelele izikhathi ezi-4 nezi-6 zosuku oluvamile, kuyilapho ukuvela kwe-Instagram ebomvu yendawo ye-inthanethi u-Savira Malik kwenyusa ivolumu eyodwa yomkhiqizo wobuhle o.two.o kulo lonke usuku lokusakaza bukhoma kuya ezikhathini ezingama-34 zosuku olujwayelekile.

Kubikwa ukuthi iShopee, inkundla ye-e-commerce eSoutheast Asia, yasungulwa eSingapore ngo-2015, yabe isinwetshwa ezimakethe zaseMalaysia, Thailand, Indonesia, Vietnam nasePhilippines. Njengamanje, inezinhlobonhlobo zezimpahla, okuhlanganisa izinto zikagesi ezithengwayo, impahla yasendlini, ubuhle nokunakekelwa kwezempilo, umama nengane, okokugqoka kanye nemishini yokuqina. Ngaphezu kwalokho, ulwandle, inkampani engumzali yakwaShopee, yinkampani yokuqala ye-Intanethi yaseNingizimu-mpumalanga ye-Asia esohlwini lwe-NYSE.