Pa Disembala 19, malinga ndi lipoti lokwezera tsiku lobadwa la 12.12 lotulutsidwa ndi Shopee, nsanja yaku Southeast Asia e-commerce, pa Disembala 12, zinthu 80 miliyoni zidagulitsidwa papulatifomu, ndi malingaliro opitilira 80 miliyoni m'maola 24, ndipo kuyitanitsa kwa ogulitsa kumalire kudakwera nthawi 10 za tsiku labwinobwino. Pakati pa zinthu zotentha zodutsa malire, zida zapakhomo za 3 C, zodzoladzola ndi zosamalira khungu, zida zamafashoni, zovala za amayi ndi zida zapakhomo ndizo zimatenga zisanu zapamwamba kwambiri. Nthawi yomweyo, ndi kukwera kwa ogula amuna, kugulitsa zovala za amuna, zida zamagalimoto ndi magulu ena azinthu zapanganso bwino.

Pakukwezedwa kwa tsiku lobadwa la 12.12 la Shopee, gulu la zida zapakhomo za 3 C linakhalanso gulu lotentha kwambiri lodutsa malire. Xiaomi, mtundu waku China, wapambana dzina la foni yam'manja yogulitsidwa kwambiri ku Southeast Asia, ndipo kugulitsa kwamitundu 3 C Hoco ndi Topk kwakula. Kuphatikiza apo, magulu amphamvu odutsa malire monga chisamaliro cha khungu lokongola, zida zamafashoni, zovala za amayi ndi zida zapakhomo akadali m'gulu lamagulu asanu omwe akugulitsidwa kwambiri. Sace lady, mtundu wa kukongola, wakwanitsa kukula kwa voliyumu imodzi pafupifupi nthawi za 200 poyerekeza ndi nthawi yomweyi chaka chatha pa malo amodzi, ndipo wapambana mutu wotchuka kwambiri wa kukongola ku Philippines. Nthawi yomweyo, mitundu yokongola o.two.o. komanso Lamuseland alowanso pamndandanda wazokongoletsa ku Southeast Asia.

12.12 panthawi yotsatsira, kuchuluka kwa malonda a zovala za amuna a Shopee kudakwera kufika nthawi 9 pa voliyumu imodzi ya tsiku ndi tsiku, ndipo kuchuluka kwa malonda odutsa malire a zinthu zamagalimoto zomwe amakonda ndi ogula aamuna adafikanso pachimake chatsopano, voliyumu imodzi ili pafupi ndi nthawi 9 za voliyumu imodzi ya tsiku ndi tsiku. Mwa iwo, Bostanten, mtundu wachikwama chachimuna, adatenga nawo gawo pakukweza kubadwa kwa Shopee kwa zaka 12.12 kwa nthawi yoyamba chaka chino, ndikulowa nawo makampani 10 apamwamba ogulitsa m'malire.

Pakukwezedwa kwa tsiku lobadwa, mafoni am'manja, zida zamagetsi, zida zamagalimoto ndi zinthu zina zapamwamba zapamwamba zidawonekera pamndandanda wazogulitsa zotentha zapamalire, zomwe, zoseweretsa za Mideer zidakwanitsa nthawi 14 za kukula kwa voliyumu imodzi mothandizidwa ndi kukwezedwa kwa kubadwa kwa 12.12. Poyang'anizana ndi kuchuluka kwachuma kwa ogula aku Southeast Asia, Shopee yatsegula malo osungiramo zinthu zakunja, njira zogulitsira katundu wolemera komanso ntchito zazikulu zonyamula katundu kudutsa malire kuti zithandizire ogulitsa kunyamula mitundu yambiri yazogulitsa zam'malire kupita kunyanja pamlingo woyenera.

Popeza Southeast Asia ikulowa m'nthawi yogula zosangalatsa, ogula akufunitsitsa kugula zinthu zambiri. M'mbuyomu, Shopee adayambitsa ntchito yaukadaulo ya KOL kudutsa malire, yomwe imatha kusanthula zomwe zidapangidwa ndikugula zomwe anthu omwe amagwirizana nazo, ndikupangira omwe akuyenera kuwulutsa mtunduwu. Munthawi yotsatsira, voliyumu imodzi yamitundu yodutsa malire a Focalure ndi Giordano panthawi yowulutsa pompopompo idafika nthawi 4 ndi 6 za tsiku labwinobwino, pomwe mawonekedwe ofiira a pa intaneti a Instagram Savira Malik adakulitsa voliyumu imodzi ya mtundu wa kukongola o.two.o tsiku lonse lowulutsa mpaka nthawi 34 za tsiku labwinobwino.

Akuti Shopee, nsanja ya e-commerce ku Southeast Asia, idakhazikitsidwa ku Singapore mu 2015, kenako ndikukulitsidwa kumisika ku Malaysia, Thailand, Indonesia, Vietnam ndi Philippines. Pakalipano, ili ndi zinthu zosiyanasiyana, kuphatikizapo zamagetsi ogula, zipangizo zapakhomo, kukongola ndi chisamaliro chaumoyo, amayi ndi mwana, zovala ndi zida zolimbitsa thupi. Kuphatikiza apo, nyanja, kampani ya makolo ya Shopee, ndiye kampani yoyamba yapaintaneti yaku Southeast Asia yolembedwa pa NYSE.