Ka la 19 Tšitoe, ho latela tlaleho ea papatso ea letsatsi la tsoalo la 12.12 e lokollotsoeng ke Shopee, sethala sa e-commerce sa Asia Boroa-bochabela, ka la 12 Tšitoe, lihlahisoa tse limilione tse 80 li ile tsa rekisoa sethaleng, ka maikutlo a fetang limilione tse 80 ka lihora tse 24, mme palo ea odara ea barekisi ba moeling e nyolohetse ho makhetlo a 10 ka letsatsi le tloaelehileng. Har'a thepa e chesang e tšelang moeli, lisebelisoa tsa lapeng tsa 3 C, litlolo le tlhokomelo ea letlalo, lisebelisoa tsa feshene, liaparo tsa basali le thepa ea lapeng li nka tse hlano tse holimo. Ka nako e ts'oanang, ka ho eketseha ha bareki ba banna, thekiso ea liaparo tsa banna, likarolo tsa likoloi le lihlopha tse ling tsa thepa le tsona li entse katleho.

Phatlalatsong ea letsatsi la tsoalo la 12.12 la Shopee, sehlopha sa lisebelisoa tsa lapeng sa 3 C se ile sa boela sa fetoha sehlopha se chesang ka ho fetisisa sa moeli. Xiaomi, e leng mofuta oa Chaena, o hapile sehlooho sa mohala o rekisoang ka ho fetesisa oa mehala ea thekeng e ka Boroa-bochabela ho Asia, 'me thekiso ea mefuta ea 3 C Hoco le Topk e eketsehile. Ho feta moo, likarolo tse matla tsa ho tšela moeli tse kang tlhokomelo ea letlalo la botle, lisebelisoa tsa feshene, meaparo ea basali le thepa ea ka tlung e ntse e le har'a mekhahlelo e mehlano e rekisoang haholo. Sace lady, e leng lets'oao la botle, o fihletse kholo ea molumo o le mong ka makhetlo a ka bang 200 ha a bapisoa le nako e tšoanang selemong se fetileng setšeng se le seng, 'me o hapile sehlooho se tsebahalang haholo sa lebitso la botle Philippines. Ka nako e ts'oanang, lihlahisoa tsa botle o.two.o. le Lamuseland le tsona li kene lethathamong la lihlahisoa tsa botle Asia Boroa-bochabela.

12.12 nakong ea papatso, boleng ba thekiso ea liaparo tsa banna ba Shopee bo eketsehile ho fihla makhetlo a 9 a molumo o le mong oa letsatsi le letsatsi, mme theko ea thekiso ea likarolo tsa likoloi tse ratoang ke bareki ba banna le eona e fihlile holimo haholo, ka molumo o le mong o haufi le makhetlo a 9 a bophahamo ba letsatsi le letsatsi. Har'a bona, Bostanten, mofuta oa mokotla oa banna, o kentse letsoho papatsong ea letsatsi la tsoalo la Shopee la 12.12 khetlo la pele selemong sena, mme a kenela li-brand tse 10 tse holimo tse rekisoang ka har'a meeli.

Nakong ea papatso ea letsatsi la tsoalo, lithelefono tsa cellular, lisebelisoa tsa motlakase, lisebelisoa tsa koloi le lihlahisoa tse ling tse phahameng tsa boleng bo phahameng li ile tsa hlaha lethathamong la thekiso e chesang ea ho tšela moeli, eo har'a eona, mofuta oa lipapali oa Mideer o fihletseng makhetlo a 14 a kholo ea molumo o le mong ka thuso ea papatso ea letsatsi la tsoalo la 12.12. Ha re tobane le tlhokahalo e ntseng e eketseha ea mabenkele ea bareki ba Asia Boroa-bochabela, Shopee e butse libaka tsa polokelo ea thepa mose ho maoatle, liteishene tsa thepa e boima le lits'ebeletso tse kholo tsa thepa ho pholletsa le moeli ho thusa barekisi ho tsamaisa mefuta e mengata ea lihlahisoa tse tšelang moeli leoatleng ka lebelo le nepahetseng.

Kaha Asia Boroa-bochabela e kena nakong ea mabenkele a boithabiso, bareki ba labalabela ho fumana boiphihlelo bo bongata ba ho reka. Nakong e fetileng, Shopee o ile a qala ts'ebeletso ea proxy ea KOL ho pholletsa le moeli, e ka sekasekang likarolo tsa sehlahisoa le mekhoa ea ho reka ea bamameli ba lumellanang, le ho khothaletsa batho ba loketseng ba khaso ea papatso ea mofuta ona. Nakong ea papatso, molumo o le mong oa mefuta e fapaneng ea li-brand Focalure le Giordano nakong ea phatlalatso e phelang e fihlile makhetlo a 4 le a 6 ka letsatsi le tloaelehileng, ha ponahalo ea Instagram ea sebaka se sefubelu sa marang-rang Savira Malik e ile ea eketsa molumo o le mong oa brand ea botle o.two.o ho pholletsa le letsatsi la khaso e phelang ho fihlela makhetlo a 34 a letsatsi le tloaelehileng.

Ho tlalehoa hore Shopee, sethala sa e-commerce Asia Boroa-bochabela, se thehiloe Singapore ka 2015, 'me sa atolosetsoa mebarakeng ea Malaysia, Thailand, Indonesia, Vietnam le Philippines. Hajoale, e na le lisebelisoa tse fapaneng, ho kenyelletsa lisebelisoa tsa elektronike tsa bareki, thepa ea lapeng, botle le tlhokomelo ea bophelo bo botle, 'mè le lesea, liaparo le lisebelisoa tsa ho ikoetlisa. Ntle le moo, leoatle, k'hamphani ea motsoali ea Shopee, ke k'hamphani ea pele ea Marang-rang ea Asia Boroa-bochabela e thathamisitsoeng ho NYSE.