Musi waZvita 19, maererano ne12.12 zuva rekuzvarwa kusimudzira mushumo wakaburitswa naShopee, iyo Southeast Asia e-commerce chikuva, muna Zvita 12, 80 miriyoni zvigadzirwa zvakatengeswa papuratifomu, paine anopfuura mamirioni makumi masere ekuona mumaawa makumi maviri nemana, uye vhoriyamu yeoda yemutengesi yakawedzera kusvika gumi nguva dzezuva rakajairwa. Pakati pezvinhu zvinopisa zvekuyambuka, 3 C midziyo yemumba, zvekuzora uye kuchengetedza ganda, zvishongedzo zvefashoni, zvipfeko zvevakadzi uye midziyo yemumba zvinotora zvishanu zvepamusoro. Panguva imwecheteyo, nekukwira kwevatengi vechirume, kutengeswa kwezvipfeko zvevarume, zvikamu zvemotokari uye mamwe mapoka ezvigadzirwa zvakaitawo budiriro.

Muchikamu chekuzvarwa kwe12.12 cheShopee, chikamu che3 C chemidziyo yemumba chakave zvakare chikamu chinopisa chekuyambuka muganhu. Xiaomi, rudzi rweChinese, rwakakunda zita rekutengesa zvakanyanya nharembozha muSoutheast Asia, uye kutengeswa kwemhando dze3 C Hoco neTopk kwawedzera. Pamusoro pezvo, zvechinyakare zvekuyambuka-muganho zvikamu zvakasimba senge runako ganda rekuchengetedza, fashoni zvishongedzo, zvipfeko zvevakadzi uye midziyo yemumba zvichiri pakati pezvikamu zvishanu zvepamusoro zvinopisa zvinotengeswa. Sace lady, rudzi rwerunako, akawana vhoriyamu imwe chete yekukura kanoda kusvika ka200 zvichienzaniswa nenguva yakafanana gore rapfuura pane imwe saiti, uye akahwina mukurumbira werunako zita rezita muPhilippine. Panguva imwecheteyo, mhando dzerunako o.two.o. uye Lamuseland vakapindawo rondedzero yezvigadzirwa zverunako muSoutheast Asia.

12.12 panguva yekusimudzira, huwandu hwekutengesa hwekupfeka kwevarume veShopee hwakawedzera kusvika ka9 nguva yevhoriyamu yezuva nezuva, uye huwandu hwekutengesa-muganho wezvigadzirwa zveauto zvikamu zvinodiwa nevatengi vechirume zvakasvikawo pakakwirira, nevhoriyamu imwechete padhuze ne9 nguva yevhoriyamu yezuva nezuva. Pakati pavo, Bostanten, rudzi rwebhegi rechirume, akatora chikamu mukusimudzirwa kwaShopee's 12.12 kekutanga gore rino, uye akapinda mumhando gumi dzepamusoro dzekutengesa dzinopisa.

Munguva yekusimudzirwa kwezuva rekuzvarwa, nharembozha, midziyo yemagetsi, zvishongedzo zvemotokari uye zvimwe zvigadzirwa zvepamusoro-soro zvakaonekwa muchinjika-muganhu wekutengesa hot list, pakati pawo, toy brand Mideer yakawana ka14 yekukura kwevhoriyamu imwe chete nerubatsiro rwe12.12 yekusimudzira zuva rekuzvarwa. Takatarisana nekuwedzera hupfumi hwekutenga kudiwa kwevatengi vekuSoutheast Asia, Shopee yakavhura matura ekunze, nzira dzezvinhu zvinorema uye mahombe ekutakura zvinhu mhiri kwemuganhu kubatsira vatengesi kutakura mamwe marudzi ezvigadzirwa zvekuyambuka muganhu kuenda kugungwa zvine mwero.

NeSoutheast Asia ichipinda munguva yekutenga varaidzo, vatengi vanoshuvira kuwana hupfumi hwekutenga ruzivo. Pakutanga, Shopee yakatanga nyanzvi yeKOL proxy sevhisi kumhiri kwemuganhu, iyo inogona kuongorora zvigadzirwa zvechigadzirwa uye maitiro ekutenga evateereri vanoenderana, uye kukurudzira vakakodzera nhepfenyuro yemhando yemhando. Munguva yekusimudzira, vhoriyamu imwechete yeayambuka-muganho mabrand Focallure naGiordano panguva yekutepfenyurwa kwepamoyo yakasvika 4 uye 6 nguva dzezuva rakajairwa, ukuwo kutaridzika kwe Instagram wepamhepo mutsvuku wepamhepo Savira Malik akawedzera vhoriyamu imwe yerunako brand o.two.o mukati mezuva rese renhepfenyuro kusvika makumi matatu nemana ezuva rakajairwa.

Zvinonzi Shopee, e-commerce chikuva muSoutheast Asia, yakavambwa muSingapore muna 2015, ikazowedzerwa kumisika muMalaysia, Thailand, Indonesia, Vietnam nePhilippines. Parizvino, ine zvinhu zvakasiyana-siyana, zvinosanganisira zvemagetsi zvevatengi, midziyo yemumba, runako uye hutano hwehutano, amai nemwana, zvipfeko uye zvekusimbisa muviri. Uye zvakare, gungwa, iyo kambani yevabereki yeShopee, ndiyo yekutanga Southeast Asia Internet kambani yakanyorwa paNYSE.