Southeast Asia inopinda muzera rekutenga varaidzo.Ndiani achahwina, Shopee kana Lazada?

Shopee naLazada vari kukwikwidzira The Southeast Asia musika, maererano neMepu yeSoutheast Asia e-commerce2019 yechitatu kota chirevo.Hupfumi hwemaodzanyemba kwakadziva kumabvazuva kweAsia Internet, hunofambiswa zvakanyanya ne-e-commerce uye kukwira-masevhisi, hwakapfuura iyo $100bn mucherechedzo muna 2019, yakapetwa katatu muhukuru mumakore mana apfuura, sekutsvagurudza kwakaitwa neGoogle, Temasek neBain.

Zvinoenderana neshumo ichangoburwa yakaburitswa nenharembozha yekushandisa uye data yekuongorora chikuva App Annie mukubatana nePrice Boka SimilarWeb, Shopee, inoyambuka muganhu e-commerce chikuva kumaodzanyemba kwakadziva kumabvazuva kweAsia, yakahwina nzvimbo yekutanga mu2019 Q3 yekutenga App runyorwa maererano ne. vanoshandisa mwedzi wega wega vanoshandisa (zvino vanonzi 'basa repamwedzi'), yakazara desktop uye nharembozha kushanya uye kurodha pasi.

Sekureva kweiyo iPrice mushumo, kukura kwaShopee hakuna kumira mushure mekuhwina katatu korona yekupedzisira, uye ichahwina katatu korona zvakare kota ino.

Pamusoro pezvo, Lazada yakakwira pamusoro peanoshanda pamwedzi mushandisi (MAU) chinzvimbo muchikamu chetatu chegore ra2019 munyika ina, kusanganisira Malaysia, Philippines, Singapore neThailand, uku Shopee akatora nzvimbo yepamusoro muIndonesia neVietnam, mbiri. 'ramangwana kumaodzanyemba kwakadziva kumabvazuva kweAsia misoro yemisika'.

Zvichakadaro, maererano neshumo rezvemari yevabereki vaShopee Boka reGungwa Boka, maererano neGroup's 2019 Q3 yezvemari, Shopee Indonesia's Q3 maodha akadarika 138 miriyoni, neavhareji yezuva nezuva yekurongeka inopfuura miriyoni 1.5.Kuenzaniswa nenguva yakafanana gore rapfuura, vhoriyamu imwe chete yakawedzera ne117,8%.

Sekureva kweyekumaodzanyemba kwakadziva kumabvazuva kweAsia digital economic report 2019 yakaburitswa naTemasek neBain, iyo e-commerce inobuda kukosha kweIndonesia neVietnam chete yakapetwa kaviri iyo yeSingapore, Malaysia, Thailand nePhilippines zvakasanganiswa.Indonezhiya neVietnam dzine e-commerce traffic yepamusoro, nepo Singapore nePhilippine dzine traffic yakaderera kuenda kunzvimbo dzekutenga online pakati penyika nhanhatu dzekumaodzanyemba kwakadziva kumabvazuva kweAsia, maererano nePrice Group uye App Annie.

IPrice yakaona kuti Shopee naLazada vese vanotonga nharembozha nzvimbo.Nekudaro, hapana ane mukana wekukwikwidza pawebhu.

Munguva pfupi yapfuura, Shopee akatanga zviri pamutemo nyanzvi yeKOL agency service.Kuburikidza nekushandira pamwe nemasangano ehunyanzvi, Shopee akaongorora maitiro ekutenga anodiwa nevatengi venzvimbo zvichienderana nehunhu hwevatengesi uye netsika dzekutenga dzevateereri vanoenderana, vakatyora chipingamupinyi chemutauro, vakakurudzira yakakodzera KOL yemuno kune vatengesi, uye nekubatsira vatengesi vanoyambuka muganhu kugadzirira. yekusimudzirwa kwekaviri 12.

Vatengesi uye kaviri 11 mukati megore rino, Lazada kune nyika nhanhatu dziri kumaodzanyemba kwakadziva kumabvazuva kweAsia zvakare ndiyo yekutanga yakazara inogoneswa kugara nezvinhu, uye zvakare dzidza Tmall Lazada, kaviri chegumi gore rino, muIndonesia, Malaysia, Philippines, Thailand neVietnam nyika shanu. yakabatawo Lazada Super Show yekutenga carnival night party, mukati meAPP uye zviteshi zveterevhizheni zvemuno zvakatepfenyura live zvakaisa rekodhi nyowani yewachi vanhu vanopfuura zana nemazana matatu.Pamusoro pezvo, paDouble Eleven gore rino, Lazada yakatanga mutambo wayo wekutanga mu-app Moji-Go zvichibva pane tekinoroji yekuziva kumeso kuti uwedzere kudyidzana nevatengi.

Chekupedzisira, kana iwe uchida kutsvaga mamwe emhando yepamusoro solar ekushongedza magetsi anogona kudzvanya pano:Tarisa(kupfuura 1000 yekushongedza marambi tambo yakamirira iwe kuti usarudze).

 

 


Nguva yekutumira: Zvita-04-2019