Southeast Asia nkag mus rau lub hnub nyoog ntawm kev lom zem khw. Leej twg yuav yeej, Shopee lossis Lazada?

Shopee thiab Lazada tab tom sib tw rau Kev Ua Lag Luam Cov Neeg Esxias Qab Teb Hnub Tuaj, raws li Daim Ntawv Qhia ntawm Cov Neeg Esxias Qab Teb Hnub Tuaj e-commerce2019 peb lub hlis twg daim ntawv tshaj tawm. Kev lag luam hauv Is Taws Nem sab qab teb sab hnub tuaj, uas tau tsav los ntawm kev lag luam e-lag luam thiab kev caij tsheb thauj mus los, tau dhau $ 100bn cim hauv xyoo 2019, nce peb zaug hauv plaub xyoos dhau los, raws li kev tshawb fawb los ntawm Google, Temasek thiab Bain.

Raws li tsab ntawv tshaj tawm tshiab tshaj tawm los ntawm daim ntawv thov mobile thiab cov ntaub ntawv tsom xam platform App Annie hauv kev koom tes nrog iPrice Group SimilarWeb, Shopee, hla ciam teb e-lag luam platform nyob rau sab qab teb sab hnub tuaj Asia, yeej thawj qhov chaw hauv 2019 Q3 khw App daim ntawv teev npe ntawm tag nrho cov neeg siv txhua hli (tom qab no hu ua 'txoj haujlwm txhua hli'), tag nrho cov duab rub tawm thiab xov tooj ntawm tes.

Raws li iPrice tsab ntawv ceeb toom, Shopee txoj kev loj hlob tsis tau nres tom qab yeej lub koob thib peb lub hlis dhau los, thiab nws yuav yeej lub koob thib peb dua lub quarter no.

Tsis tas li ntawd, Lazada tau tshaj tawm cov neeg siv txhua hli (MAU) qeb duas hauv qeb app mobile hauv peb lub hlis twg ntawm 2019 hauv plaub lub tebchaws, suav nrog Malaysia, Philippines, Singapore thiab Thaib teb, thaum Shopee tau coj qhov chaw tshaj plaws hauv Indonesia thiab Nyab Laj, ob lub 'kev lag luam yav qab teb sab hnub tuaj Asia'.

Lub caij no, raws li daim ntawv tshaj tawm nyiaj txiag ntawm Shopee niam txiv Group Sea Group, raws li Pab Pawg 2019 Q3 daim ntawv qhia nyiaj txiag, Shopee Indonesia Q3 xaj tau tshaj 138 lab, nrog qhov nruab nrab txhua hnub xaj ntim ntau dua 1.5 lab. Piv nrog rau tib lub sijhawm xyoo tas los, ib qho ntim tau nce 117.8%.

Raws li South East Asia cov kev lag luam digital tshaj tawm xyoo 2019 tso tawm los ntawm Temasek thiab Bain, e-lag luam tawm tus nqi ntawm Indonesia thiab Nyab Laj ib leeg yog ob npaug ntawm Singapore, Malaysia, Thaib thiab Philippines ua ke. Indonesia thiab Nyab Laj muaj kev lag luam e-lag luam ntau tshaj plaws, thaum Singapore thiab Philippines muaj cov tsheb khiav qis tshaj plaws rau cov chaw yuav khoom hauv online ntawm rau rau lub tebchaws Esxias sab qab teb sab hnub tuaj, raws li iPrice Group thiab App Annie.

IPrice tau sau tseg tias Shopee thiab Lazada ob leeg ua tus thawj lub chaw txawb khoom. Txawm li cas los xij, tsis muaj qhov sib tw kom zoo dua ntawm lub vev xaib.

Tsis ntev los no, Shopee tau tshaj tawm cov kev pabcuam KOL lub koomhaum pabcuam. Los ntawm kev koom tes nrog cov koom haum tshaj lij, Shopee tau txheeb xyuas cov kev nyiam ntawm kev yuav khoom ntawm cov neeg siv khoom hauv zos raws li cov khoom lag luam ntawm cov neeg muag khoom thiab cov kev yuav khoom ntawm cov neeg siv khoom sib xws, rhuav tshem cov lus teeb meem, pom zoo kom tsim nyog KOL hauv zos rau cov neeg muag khoom, thiab ntxiv pab cov neeg muag khoom hla ciam teb npaj rau ob npaug 12 kev txhawb nqa.

Cov tub lag luam thiab ob npaug 11 xyoo no, Lazada mus rau rau lub teb chaws nyob rau sab qab teb sab hnub tuaj Asia kuj yog thawj qhov kev nthuav dav nyob nrog cov khoom, thiab tseem kawm Tmall Lazada, ob npaug kaum ib xyoo no, hauv Indonesia, Malaysia, Philippines, Thaib thiab Nyab Laj tsib lub teb chaws kuj tuav Lazada Super Show khw carnival hmo tog, nyob rau hauv APP thiab cov chaw nres tsheb hauv zos tau tshaj tawm xov xwm tshaj 0 tus neeg tshiab. Tsis tas li ntawd, ntawm Ob Hlis Kaum Ib Hlis xyoo no, Lazada tau tshaj tawm nws thawj qhov kev ua si hauv app Moji-Go raws li lub ntsej muag lees paub thev naus laus zis txhawm rau nce kev sib cuam tshuam nrog cov neeg siv khoom.

Thaum kawg, yog tias koj xav nrhiav qee lub hnub ci zoo nkauj zoo nkauj tuaj yeem nyem qhov no:Saib xyuas(ntau tshaj 1000 lub teeb zoo nkauj hlua tos koj xaiv).

 

 


Post lub sij hawm: Dec-04-2019