Shopee na Lazada na-asọ mpi maka ahịa ndịda Ebe Ọwụwa Anyanwụ Eshia, ka akụkọ nkeji iri na ise si kwuo Map nke Ndịda Ebe Ọwụwa Anyanwụ Eshia e-commerce2019. Akụ na ụba ịntanetị nke ndịda ọwụwa anyanwụ Eshia, nke a na-ebutekarị site na e-azụmahịa na ọrụ ịnya ụgbọ elu, gafere akara $ 100bn na 2019, na-arị elu karịa n'ime afọ anọ gara aga, dị ka nyocha Google, Temasek na Bain si kwuo.

Dabere na akụkọ kachasị ọhụrụ sitere na ngwa mkpanaka na ikpo okwu nyocha data App Annie na mmekorita ya na iPrice Group SimilarWeb, Shopee, ikpo okwu e-commerce nke dị na ndịda ọwụwa anyanwụ Eshia, meriri ebe mbụ na ndepụta ngwa ịzụ ahịa Q3 2019 n'ihe gbasara mkpokọta ndị ọrụ na-arụ ọrụ kwa ọnwa (nke a na-akpọ 'ọrụ kwa ọnwa'), mkpokọta desktọpụ na nleta netwọkụ mkpanaka na mkpokọta nbudata.

Dabere na akụkọ iPrice, usoro uto nke Shopee akwụsịbeghị mgbe o meriri okpueze atọ na nkeji iri na ise gara aga, ọ ga-enwetakwa okpueze okpukpu atọ ọzọ nkeji iri na ise a.

Na mgbakwunye, Lazada tolitere ọkwa onye ọrụ na-arụ ọrụ kwa ọnwa (MAU) na ụdị ngwa mkpanaka na nkeji nke atọ nke 2019 na mba anọ, gụnyere Malaysia, Philippines, Singapore na Thailand, ebe Shopee weere ọnọdụ kachasị elu na Indonesia na Vietnam, 'ahịa isi ahịa ndịda ọwụwa anyanwụ Asia' abụọ.

Ka ọ dị ugbu a, dị ka akụkọ gbasara ego nke Shopee's nne na nna Group Sea Group siri kwuo, dịka akụkọ ego nke otu 2019 Q3 si kwuo, iwu Shopee Indonesia Q3 karịrị nde 138, yana nkezi usoro kwa ụbọchị karịrị nde 1.5. E jiri ya tụnyere otu oge ahụ n'afọ gara aga, otu olu mụbara site na 117.8%.

Dabere na akụkọ akụ na ụba dijitalụ nke ndịda ọwụwa anyanwụ Eshia 2019 nke Temasek na Bain wepụtara, uru ngwaahịa e-commerce nke Indonesia na Vietnam naanị bụ okpukpu abụọ nke Singapore, Malaysia, Thailand na Philippines jikọtara ọnụ. Indonesia na Vietnam nwere okporo ụzọ e-commerce kachasị elu, ebe Singapore na Philippines nwere okporo ụzọ kacha nta na saịtị ịzụ ahịa n'ịntanetị n'etiti mba isii ndịda ọwụwa anyanwụ Eshia, dị ka iPrice Group na App Annie si kwuo.

IPrice kwuru na Shopee na Lazada na-achịkwa oghere ngwaọrụ mkpanaka. Agbanyeghị, ọ nweghị uru asọmpi na webụ.

Na nso nso a, Shopee weputara ọrụ ụlọ ọrụ KOL ọkachamara. Site na imekọ ihe ọnụ na ụlọ ọrụ ọkachamara, Shopee nyochara mmasị ịzụ ahịa nke ndị na-azụ ahịa mpaghara dị ka njirimara ngwaahịa nke ndị na-ere ahịa na àgwà ịzụ ahịa nke ndị na-ege ntị kwekọrọ, mebiri ihe mgbochi asụsụ, kwadoro KOL mpaghara kwesịrị ekwesị maka ndị na-ere ahịa, ma nyere aka n'ihu na-enyere ndị na-ere ahịa na-agafe agafe aka ịkwado maka nkwalite abụọ 12.

Ndị ahịa na abụọ 11 n'ime afọ a, Lazada ruo mba isii dị na ndịda ọwụwa anyanwụ Eshia bụkwa nke mbụ zuru oke enyere ndụ na ngwongwo, ma mụtakwa Tmall Lazada, okpukpu abụọ nke iri n'afọ a, na Indonesia, Malaysia, Philippines, Thailand na Vietnam mba ise mekwara Lazada Super Show ịzụ ahịa abalị abalị, n'ime APP na ụlọ ọrụ telivishọn mpaghara na-agbasa ndụ setịpụrụ ihe ndekọ ọhụrụ maka 3000. Na mgbakwunye, na ugboro abụọ nke iri na otu afọ a, Lazada wepụtara egwuregwu mbụ in-app Moji-Go dabere na teknụzụ njirimara ihu iji mụbaa mmekọrịta ya na ndị na-azụ ahịa.

N'ikpeazụ, ọ bụrụ na ịchọrọ ịchọta ụfọdụ ọkụ ịchọ mma anyanwụ dị elu nwere ike pịa ebe a:Lee anya(ihe karịrị eriri ọkụ ịchọ mma 1000 na-echere ka ịhọrọ).