Amajyepfo yuburasirazuba bwa Aziya yinjira mugihe cyo kugura imyidagaduro.Ninde uzatsinda, Shopee cyangwa Lazada?

Raporo y’igihembwe cya gatatu, Ikarita na Lazada birahatanira isoko ry’amajyepfo y’iburasirazuba bwa Aziya.Ubushakashatsi bwakozwe na Google, Temasek na Bain bwerekana ko ubukungu bwa interineti bwo mu majyepfo y’iburasirazuba bwa Aziya, buterwa ahanini na e-ubucuruzi na serivisi zo gutwara abantu n'ibintu, bwatsinze akayabo ka $ 100 $ muri 2019, bukubye inshuro eshatu mu myaka ine ishize.

Raporo iheruka gusohoka yashyizwe ahagaragara na porogaramu igendanwa hamwe n’isesengura ryamakuru App Annie ku bufatanye na iPrice Group SimilarWeb, Shopee, urubuga rwa e-ubucuruzi bwambukiranya imipaka mu majyepfo y’amajyepfo ya Aziya, rwatsindiye umwanya wa mbere ku rutonde rw’ibicuruzwa bya Q3 2019. abakoresha buri kwezi bakora cyane (nyuma yiswe 'ibikorwa bya buri kwezi'), desktop yose hamwe no gusura imiyoboro igendanwa hamwe no gukuramo byose.

Nk’uko raporo ya iPrice ibigaragaza, imikurire y’umudugudu ntiyahagaze nyuma yo gutsindira ikamba rya gatatu mu gihembwe gishize, kandi izongera gutwara ikamba rya gatatu muri iki gihembwe.

Byongeye kandi, Lazada yaje ku mwanya wa mbere ku kwezi ukoresha (MAU) ku rutonde rwa porogaramu zigendanwa mu gihembwe cya gatatu cya 2019 mu bihugu bine, birimo Maleziya, Filipine, Singapore na Tayilande, naho Shopee yafashe umwanya wa mbere muri Indoneziya na Vietnam, bibiri 'ahazaza h'amasoko yo mu majyepfo y'uburasirazuba bwa Aziya'.

Hagati aho, ukurikije raporo y’imari y’ababyeyi ba Groupe Sea Group, ukurikije raporo y’imari ya Q3 yo mu itsinda rya 2019, Shopee Indoneziya ya Q3 yatumije miliyoni 138, ikigereranyo cya buri munsi kikaba kirenga miliyoni 1.5.Ugereranije nigihe kimwe cyumwaka ushize, ingano imwe yiyongereyeho 117.8%.

Raporo y’ubukungu bwa Aziya y’amajyepfo y’iburasirazuba yashyizwe ahagaragara na Temasek na Bain, agaciro k’ibicuruzwa bya e-bucuruzi muri Indoneziya na Vietnam byonyine bikubye kabiri ibya Singapore, Maleziya, Tayilande na Philippines.Indoneziya na Viyetinamu bifite umubare munini w’ubucuruzi bwa e-bucuruzi, mu gihe Singapore na Filipine bifite umuvuduko muke ku mbuga za interineti mu bihugu bitandatu byo mu majyepfo y’iburasirazuba bwa Aziya, nkuko bitangazwa na iPrice Group na App Annie.

IPrice yavuze ko Shopee na Lazada byombi biganje kumwanya wibikoresho bigendanwa.Ariko, ntanubwo afite inyungu zo guhatanira kurubuga.

Vuba aha, Shopee yatangije kumugaragaro serivise yumwuga wa KOL.Binyuze ku bufatanye n’ibigo byumwuga, Shopee yasesenguye imyitwarire yubuguzi bw’abaguzi baho akurikije ibicuruzwa biranga abagurisha hamwe nuburyo bwo kugura abumva bahuye, asenya imbogamizi yururimi, asaba KOL ibereye kubagurisha, kandi akanafasha abagurisha kwambuka imipaka kwitegura kuri kuzamurwa kabiri.

Abacuruzi na kabiri 11 muri uyu mwaka, Lazada mu bihugu bitandatu byo mu majyepfo y’iburasirazuba bwa Aziya nabwo bwa mbere bwuzuye bushobora kubaho hamwe n’ibicuruzwa, kandi biga na Tmall Lazada, icya cumi muri uyu mwaka, muri Indoneziya, Maleziya, Filipine, Tayilande na Vietnam mu bihugu bitanu yanakoze ibirori bya Lazada Super Show yo kugura ibirori bya karnivali nijoro, muri APP na tereviziyo zaho byerekanaga imbonankubone byerekana amateka mashya kubantu barenga 1300.Byongeye kandi, kuri Double Eleven muri uyu mwaka, Lazada yatangije umukino wambere muri porogaramu Moji-Go ishingiye ku buhanga bwo kumenyekanisha mu maso kugirango yongere imikoranire n’abaguzi.

Hanyuma, niba ushaka kubona amatara meza yizuba meza arashobora gukanda hano:Reba(amatara arenga 1000 ashushanya umurongo utegereje ko uhitamo).

 

 


Igihe cyo kohereza: Ukuboza-04-2019