Kumwera chakum'mawa kwa Asia akulowa m'nthawi yogula zosangalatsa.Ndani adzapambane, Shopee kapena Lazada?

Shopee ndi Lazada akupikisana pamsika waku Southeast Asia, malinga ndi The Map of Southeast Asia e-commerce2019 lipoti lachitatu.Chuma cha intaneti chakumwera chakum'mawa kwa Asia, motsogozedwa kwambiri ndi malonda a e-commerce ndi ntchito zonyamula anthu, zidadutsa $100bn mu 2019, kuwirikiza katatu pazaka zinayi zapitazi, malinga ndi kafukufuku wa Google, Temasek ndi Bain.

Malinga ndi lipoti laposachedwa lotulutsidwa ndi nsanja ya mafoni ndi kusanthula deta App Annie mogwirizana ndi iPrice Group SimilarWeb, Shopee, nsanja yamalonda yama e-commerce kum'mwera chakum'mawa kwa Asia, idapambana malo oyamba pamndandanda wa 2019 Q3 wogula App malinga ndi onse omwe akugwiritsa ntchito pamwezi (omwe atchedwa 'zochita zapamwezi'), chiwerengero chonse cha maulendo apakompyuta ndi mafoni a m'manja ndi kutsitsa kwathunthu.

Malinga ndi lipoti la iPrice, kukula kwa Shopee sikunayime atapambana korona katatu kotala yatha, ndipo ipambananso katatu kotala ino.

Kuphatikiza apo, Lazada adakwera pagulu la ogwiritsa ntchito mwezi uliwonse (MAU) pamgawo lachitatu la 2019 m'maiko anayi, kuphatikiza Malaysia, Philippines, Singapore ndi Thailand, pomwe Shopee adatenga malo apamwamba ku Indonesia ndi Vietnam, awiri. 'Future Southeast Asia Head Markets'.

Pakadali pano, malinga ndi lipoti lazachuma la makolo a Shopee Group Sea Group, malinga ndi lipoti lazachuma la Gulu la 2019 Q3, maoda a Shopee Indonesia a Q3 adapitilira 138 miliyoni, ndipo pafupifupi tsiku lililonse amayitanitsa oposa 1.5 miliyoni.Poyerekeza ndi nthawi yomweyi chaka chatha, buku limodzi linakula ndi 117,8%.

Malinga ndi lipoti lazachuma chakumwera chakum'mawa kwa Asia la 2019 lotulutsidwa ndi Temasek ndi Bain, mtengo wa e-commerce wa Indonesia ndi Vietnam wokha ndi wowirikiza kawiri wa Singapore, Malaysia, Thailand ndi Philippines zitaphatikizidwa.Indonesia ndi Vietnam ndi omwe ali ndi anthu ambiri apamalonda apakompyuta, pomwe Singapore ndi Philippines zili ndi anthu ochepa kwambiri opita kumalo ogulira pa intaneti pakati pa mayiko asanu ndi limodzi akumwera chakum'mawa kwa Asia, malinga ndi iPrice Gulu ndi App Annie.

IPrice adazindikira kuti Shopee ndi Lazada onse amalamulira malo am'manja.Komabe, palibenso mwayi wopikisana nawo pa intaneti.

Posachedwa, Shopee adakhazikitsa mwalamulo ntchito zamaofesi a KOL.Kupyolera mu mgwirizano ndi mabungwe akatswiri, Shopee anasanthula kachitidwe kogula komwe ogula am'deralo amasankha malinga ndi zomwe ogulitsa akugulitsa komanso kachitidwe kawo kakugula kwa anthu omwe amafanana nawo, adaphwanya chilankhulo, adalimbikitsa KOL yoyenera kwa ogulitsa, ndikuthandiziranso ogulitsa kudutsa malire kukonzekera. kwa kukwezedwa kawiri 12.

Amalonda ndi iwiri 11 m'chaka chino, Lazada ku mayiko asanu kum'mwera chakum'mawa kwa Asia ndi woyamba mabuku chinathandiza kukhala ndi katundu, komanso kuphunzira Tmall Lazada, awiri khumi chaka chino, mu Indonesia, Malaysia, Philippines, Thailand ndi Vietnam mayiko asanu. idachitanso phwando la Lazada Super Show yogula carnival usiku, mkati mwa APP komanso mawayilesi apawailesi yakanema akuwulutsa pompopompo adakhazikitsa mbiri yatsopano yowonera anthu opitilira 1300.Kuphatikiza apo, pa Double Eleven chaka chino, Lazada adayambitsa masewera ake oyamba amtundu wa Moji-Go kutengera luso la kuzindikira nkhope kuti awonjezere kulumikizana ndi ogula.

Pomaliza, ngati mukufuna kupeza zowunikira zapamwamba zadzuwa mutha dinani apa:Yang'anani(zingwe zopitilira 1000 zodzikongoletsera zomwe zikukuyembekezerani kuti musankhe).

 

 


Nthawi yotumiza: Dec-04-2019