Shopee ndi Lazada akupikisana pamsika waku Southeast Asia, malinga ndi The Map of Southeast Asia e-commerce2019 lipoti lachitatu. Chuma chakum'mwera chakum'mawa kwa Asia pa intaneti, motsogozedwa kwambiri ndi ma e-commerce ndi ntchito zonyamula anthu, zidadutsa $100bn mu 2019, kuwirikiza katatu pazaka zinayi zapitazi, malinga ndi kafukufuku wa Google, Temasek ndi Bain.
Malinga ndi lipoti laposachedwa lotulutsidwa ndi nsanja ya mafoni ndi kusanthula deta App Annie mogwirizana ndi iPrice Gulu SimilarWeb, Shopee, nsanja yodutsa malire a e-commerce kum'mwera chakum'mawa kwa Asia, idapambana malo oyamba pamndandanda wamapulogalamu a Q3 ogula a 2019 malinga ndi ogwiritsa ntchito mwezi uliwonse (omwe amatchedwa 'zochita pamwezi'), maulendo onse apakompyuta ndi mafoni am'manja ndikutsitsa kwathunthu.
Malinga ndi lipoti la iPrice, kukula kwa Shopee sikunayime atapambana korona katatu kotala yatha, ndipo ipambananso katatu kotala ino.
Kuphatikiza apo, Lazada adakwera pagulu la ogwiritsa ntchito mwezi uliwonse (MAU) pagulu la pulogalamu yam'manja mgawo lachitatu la 2019 m'maiko anayi, kuphatikiza Malaysia, Philippines, Singapore ndi Thailand, pomwe Shopee adatenga malo apamwamba ku Indonesia ndi Vietnam, 'misika iwiri yam'tsogolo yakumwera chakum'mawa kwa Asia'.
Pakadali pano, malinga ndi lipoti lazachuma la makolo a Shopee Gulu la Gulu La Nyanja, malinga ndi lipoti lazachuma la Gulu la 2019 Q3, maoda a Shopee Indonesia a Q3 adapitilira 138 miliyoni, ndikuyitanitsa tsiku lililonse kupitilira 1.5 miliyoni. Poyerekeza ndi nthawi yomweyi chaka chatha, buku limodzi linakula ndi 117,8%.
Malinga ndi lipoti lazachuma chakumwera chakum'mawa kwa Asia la 2019 lotulutsidwa ndi Temasek ndi Bain, mtengo wa e-commerce wa Indonesia ndi Vietnam wokha ndi wowirikiza kawiri wa Singapore, Malaysia, Thailand ndi Philippines zitaphatikizidwa. Indonesia ndi Vietnam ndi omwe ali ndi anthu ambiri pamalonda a e-commerce, pomwe Singapore ndi Philippines zili ndi anthu ochepa kwambiri opita ku malo ogulitsira pa intaneti pakati pa mayiko asanu ndi limodzi akumwera chakum'mawa kwa Asia, malinga ndi iPrice Gulu ndi App Annie.
IPrice adazindikira kuti Shopee ndi Lazada onse amalamulira malo am'manja. Komabe, palibenso mwayi wopikisana pa intaneti.
Posachedwa, Shopee adakhazikitsa mwalamulo ntchito zamaofesi a KOL. Kupyolera mu mgwirizano ndi mabungwe akatswiri, Shopee anasanthula kachitidwe kogula komwe ogula am'deralo amasankha malinga ndi zomwe ogulitsa akugulitsa komanso kachitidwe kakagulitsidwe ka anthu omwe amafanana nawo, adaphwanya malire a zilankhulo, adalimbikitsa KOL yakumaloko kwa ogulitsa, ndikuthandiziranso ogulitsa kudutsa malire kukonzekera kukwezedwa kawiri 12.
Amalonda ndi 11 kawiri chaka chino, Lazada ku mayiko asanu ndi limodzi kum'mwera chakum'mawa kwa Asia ndi woyamba mabuku chinathandiza kukhala ndi katundu, komanso kuphunzira Tmall Lazada, kawiri chakhumi chaka chino, mu Indonesia, Malaysia, Philippines, Thailand ndi Vietnam mayiko asanu anachitanso Lazada Super Show kugula zisangalalo usiku phwando, mkati APP ndi mawailesi yakanema wamba kuulutsa 30 anaika anthu ambiri kuonera. Kuphatikiza apo, pa Double Eleven chaka chino, Lazada adayambitsa masewera ake oyamba amtundu wa Moji-Go kutengera luso la kuzindikira nkhope kuti awonjezere kulumikizana ndi ogula.
Pomaliza, ngati mukufuna kupeza zowunikira zapamwamba zadzuwa mutha dinani apa:Yang'anani(zingwe zopitilira 1000 zodzikongoletsera zomwe zikudikirira kuti musankhe).
Nthawi yotumiza: Dec-04-2019