Ndịda ọwụwa anyanwụ Eshia na-abanye n'afọ ịzụ ahịa ntụrụndụ.Onye ga-emeri, Shopee ma ọ bụ Lazada?

Shopee na Lazada na-asọ mpi maka ahịa ndịda Ebe Ọwụwa Anyanwụ Eshia, ka akụkọ nkeji iri na ise si kwuo Map nke Ndịda Ebe Ọwụwa Anyanwụ Eshia e-commerce2019.Akụ na ụba ịntanetị nke ndịda ọwụwa anyanwụ Eshia, bụ nke e-azụmahịa na ọrụ ịnya ụgbọ elu na-ebute, gafere akara $ 100bn na 2019, na-arị elu karịa n'ime afọ anọ gara aga, dị ka nyocha Google, Temasek na Bain si kwuo.

Dabere na akụkọ kachasị ọhụrụ ewepụtara site na ngwa mkpanaka na ikpo okwu nyocha data App Annie na mmekorita ya na iPrice Group SimilarWeb, Shopee, ikpo okwu e-commerce nke dị na ndịda ọwụwa anyanwụ Eshia, meriri ebe mbụ na ndepụta ngwa ịzụ ahịa Q3 2019 n'usoro nke mkpokọta ndị ọrụ na-arụ ọrụ kwa ọnwa (nke a na-akpọ 'ọrụ kwa ọnwa'), mkpokọta nleta netwọkụ ekwentị na mkpokọta nbudata.

Dabere na akụkọ iPrice, usoro uto nke Shopee akwụsịbeghị mgbe o meriri okpueze atọ na nkeji iri na ise gara aga, ọ ga-emerikwa okpueze okpukpu atọ ọzọ nkeji iri na ise a.

Na mgbakwunye, Lazada tolitere ọkwa onye ọrụ na-arụ ọrụ kwa ọnwa (MAU) na ụdị ngwa mkpanaka na nkeji nke atọ nke 2019 na mba anọ, gụnyere Malaysia, Philippines, Singapore na Thailand, ebe Shopee nwetara ọkwa kachasị elu na Indonesia na Vietnam, abụọ. 'ahịa isi ndịda ọwụwa anyanwụ Eshia n'ọdịnihu'.

Ka ọ dị ugbu a, dị ka akụkọ gbasara ego nke ndị nne na nna Shopee Group Sea Group siri dị, dị ka akụkọ gbasara ego otu 2019 Q3 si kwuo, iwu Shopee Indonesia Q3 karịrị nde 138, yana nkezi usoro kwa ụbọchị karịrị nde 1.5.E jiri ya tụnyere otu oge ahụ n'afọ gara aga, otu olu mụbara site na 117.8%.

Dabere na akụkọ akụ na ụba dijitalụ nke ndịda ọwụwa anyanwụ Eshia 2019 nke Temasek na Bain wepụtara, uru e-azụmahịa nke Indonesia na Vietnam naanị bụ okpukpu abụọ nke Singapore, Malaysia, Thailand na Philippines jikọtara ọnụ.Indonesia na Vietnam nwere okporo ụzọ e-commerce kachasị elu, ebe Singapore na Philippines nwere okporo ụzọ kacha nta na saịtị ịzụ ahịa n'ịntanetị n'etiti mba isii ndịda ọwụwa anyanwụ Eshia, dị ka iPrice Group na App Annie si kwuo.

Iprice kwuru na Shopee na Lazada na-achịkwa oghere ngwaọrụ mkpanaka.Agbanyeghị, ọ nweghị uru asọmpi na webụ.

Na nso nso a, Shopee weputara ọrụ ụlọ ọrụ KOL ọkachamara.Site na mmekorita ya na ụlọ ọrụ ndị ọkachamara, Shopee nyochara mmasị ịzụ ahịa nke ndị na-azụ ahịa mpaghara dị ka njirimara ngwaahịa nke ndị na-ere ahịa na àgwà ịzụrụ nke ndị na-ege ntị kwekọrọ, mebie ihe mgbochi asụsụ, kwadoro KOL mpaghara kwesịrị ekwesị maka ndị na-ere ahịa, ma nyere aka n'ihu na-enyere ndị na-ere ahịa ahịa aka ịkwadebe. maka nkwalite 12 okpukpu abụọ.

Ndị ahịa na abụọ 11 n'ime afọ a, Lazada ruo mba isii dị na ndịda ọwụwa anyanwụ Eshia bụkwa nke mbụ zuru oke enyere aka ibi na ngwaahịa, ma mụtakwa Tmall Lazada, okpukpu abụọ nke iri otu afọ a, na Indonesia, Malaysia, Philippines, Thailand na Vietnam mba ise. mekwara Lazada Super Show ịzụ ahịa abalị oriri na ọṅụṅụ, n'ime APP na ụlọ ọrụ telivishọn obodo na-agbasa ozi ndụ setịpụrụ ndekọ ọhụrụ maka elekere ahụ karịa mmadụ 1300.Na mgbakwunye, na ugboro abụọ nke iri na otu afọ a, Lazada wepụtara egwuregwu mbụ in-app Moji-Go dabere na teknụzụ njirimara ihu iji mụbaa mmekọrịta ya na ndị na-azụ ahịa.

N'ikpeazụ, ọ bụrụ na ịchọrọ ịchọta ụfọdụ ọkụ ịchọ mma anyanwụ dị elu nwere ike pịa ebe a:Lee anya(ihe karịrị eriri ọkụ ịchọ mma 1000 na-echere ka ịhọrọ).

 

 


Oge nzipu: Dec-04-2019